Administer and optimize Salesforce Sales Cloud and Service Cloud, including objects, data models, Flow automation, approval processes, sales pipelines, cases, Omni-Channel, Knowledge, entitlements, and SLAs. Collaborate with engineers, architects, product managers, and delivery teams on backlog planning, troubleshooting, releases, demos, integrations, and Agentforce initiatives. Support Agile ceremonies, production incidents, and Pacific Time coverage.