Own and optimize the go-to-market technology stack, including Salesforce and connected systems such as Gong, HubSpot, LeanData, and Cloudingo. Analyze data and processes to identify improvements, build automation, maintain data integrity, manage integrations, and lead cross-functional systems projects. Partner with Sales, Marketing, Customer Success, IT, and Finance to translate business needs into scalable solutions, oversee incident and change management, and improve reporting and operational efficiency.