Leads global B2B demand generation across acquisition, ABM, lifecycle marketing, integrated campaigns, conversion, pipeline acceleration, and customer expansion. Owns marketing-sourced pipeline, budget, performance reporting, experimentation, marketing technology scale, and agency relationships. Builds and coaches a demand generation team while partnering with Sales, Revenue Operations, Product, Customer Success, and Partnerships to drive qualified pipeline and revenue across complex enterprise markets.

Lead partner marketing programs for standards organizations, content publishers, resellers, and channel partners. Develop co-branded campaigns, enablement materials, webinars, events, messaging, and product launch activities. Collaborate with Sales, Product Marketing, Partner Management, and regional teams to drive partner engagement, pipeline, revenue, and global campaign execution. Track performance, ROI, sourced pipeline, MDF usage, and partner activation while supporting co-selling and account-based marketing initiatives.

Build and lead Accuris’s customer growth marketing capability, driving adoption, upsell, cross-sell, account expansion, pipeline, and ARR. Responsibilities include segmenting the installed base, identifying expansion opportunities, launching targeted campaigns, developing propensity and whitespace models, enabling Sales and Customer Success, improving product adoption, and connecting marketing activity to revenue outcomes. The role establishes scalable customer growth plays and operating processes while executing campaigns rapidly.