Leads client-facing data science and analytics initiatives, translating complex marketing and media data into actionable business narratives. Develops measurement strategies, including test/holdout incrementality, informs acquisition and retention decisions, scales analytics best practices, and manages analyst teams. Partners with Sales, Client Services, Operations, and other stakeholders while supporting predictive and adaptive AI/ML solutions. The role requires strong client communication, strategic leadership, analytics expertise, and proficiency with Python, SQL, Tableau, and related tools.