VP, Digital Strategy

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The VP, Digital Strategy role is a critical role as part of the growth of Metric Theory. In this role, you’ll lead a multi-regional team and grow the agency relationship with our largest and highest profile B2B and B2C lead gen brands. This individual will lead people, digital strategy and client relationships. We’re looking for someone who can hire and develop team members to deliver top results and client experiences. 

Our ideal candidate is a performance marketer who has a passion for innovation and storytelling with a natural aptitude for team leadership, strategic collaboration, relationship building, and driving growth. This individual relishes forming meaningful relationships with C-suite executives and key decision makers, as well as guiding digital paid media strategy across paid search, social & display advertising teams.

Client and Strategic Leadership:

  • Serve as the Executive Sponsor for the largest, multi-channel lead gen & B2B enterprise brands 
  • Provide strategic direction and thought leadership to drive growth through full funnel, data driven, and holistic digital marketing for portfolio of clients
  • Provide POV on prominent topics like 1P data strategy, iOS 14 impact, new digital media channel expansion, upper funnel measurement & more
  • Support team members during key impact moments such as planning, QBRs, and ad hoc meetings 
  • Help integrate new service lines (creative & CRO) & digital advertising channels
  • Leverage media vendor partnerships (Google, Microsoft, Facebook, Linkedin, etc.) to strategically elevate client portfolios by identifying growth opportunities through data and research

People Leadership:

  • Directly manage 5-6 (Sr.) Directors overseeing a larger team of 10-15 
  • Build a high-functioning team of top players to lead our largest lead gen & B2B accounts

Internal Agency Operations:

  • Revenue & retention responsibilities for accounts and P&L for team performance
  • Create frameworks and playbooks of standardization for internal team growth and efficiency 
  • Support sales team on largest, multi-channel lead gen pitches and proposals

Qualifications:

  • 10+ years of paid performance digital marketing experience
  • 3+ Years in a supervisory role directly overseeing other digital marketing professionals
  • Experience forecasting and allocating digital marketing budgets across channels on lead gen and B2B accounts
  • Comfortability speaking to best practices and growth strategy across paid search, paid social & programmatic display and video
  • Strong data analytics and strategy background
  • Experience presenting digital marketing strategy to C-Suite and executive audiences
  • High-level Excel proficiency

Ideal Candidate Has:

  • Worked in a fast-paced agency environment
  • Relationships with executives at large performance advertisers
  • Comfort working with clients in order to drive change within an organization and account team
  • Exposure to SEO, ABM, App & CTV advertising efforts (in addition to search, social & display)
  • Ability to travel for client and internal meetings, up to 10%

Why You Should Apply:

  • You love shaping the careers and mentoring talent, both in terms of direct reports and dotted line team members
  • You are passionate about helping blue chip companies, hot startups and inspiring disruptors achieve their growth goals, and want to make an impact on their bottom line via our team’s services. You will be the face of the organization for these clients, with involvement in larger multi-channel QBRs and pitch meetings.
  • You want to have a voice on the executive team of a growing company -- we are at a pivotal point in our journey as an organization, and are looking for external talent to help shape the future of MT
  • Culture is important to you. We don't just talk when it comes to culture, we walk the walk. MT is consistently ranked by Entrepreneur and Inc Magazine's best places to work.

Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 200+ company and a respected competitor in our industry (see awards below). In January 2021, Metric Theory merged with Media.Monks in order to expand our services offering and increase our visibility in the advertising space. We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.

Most Recent Notable Awards:
• Built In Best Places to Work in San Francisco, Denver and New York in 2021
• US Search Awards Agency of the Year in 2020
• Digiday Worklife Award for "Most Dedicated to Employee Growth" in 2020
• Search Engine Land Agency of The Year in 2019
• Digiday Worklife Award in 2019
• Adweek 100: Fastest Growing Agencies in 2019
• Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019
• Inc. Best Workplaces 2017, 2018 and 2019
• Denver Business Journal's Best Places to Work 2017-2021
• #7 in Entrepreneur's Top Company Cultures 2018

Why We’re Frequently Ranked a Best Place to Work:
• Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles
• Openness to new ideas that affords employees the opportunity to make a difference on day 1
• Frequent 360-degree feedback that pushes everyone to get better together
• Universal eagerness to help each other without the expectation of anything in return
• Conscious focus on learning & professional development at all levels of the organization

Benefits Include:
• Unlimited paid time off, sick days, and 14 company-wide holidays including Christmas Eve & Christmas Day, New Years Eve & Day, Juneteenth, and International Women's Day (to name a few)
• Unlimited opportunity to work from home or in a fully remote work setting, we also have offices nationwide for a full time or hybrid work model
• Fully covered medical, dental & vision coverage for you and your family; family planning assistance; 16 weeks fully paid parental leave for both parents
• 401(k) company contribution; monthly wifi stipend; work from home stipend; pet insurance; Talkspace and Headspace memberships, and more!


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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SalesforceCRM

Location

We're located in the heart of LoDo on Blake Street; walking distance from Coors Field and Union Station.

An Insider's view of Metric Theory

What are some social events your company does?

Denver Passports, in and out of office happy hours, Elitch Gardens season passes, Karaoke nights, Game night, Casino night, Bar game leagues, Kickball, Park day, Escape Rooms

Kyle

Senior Manager, eCommerce

How do you collaborate with other teams in the company?

The collaborative atmosphere is what I appreciate most about working at Metric Theory. There are so many smart people here, from our most senior leaders to our newest analysts, and everyone is always willing to help out or share their experience. I feel like I learn something new every day.

Evan

Director, Account Services

How does the company support your career growth?

The Analyst training program gives you all the tools you need to be successful and grow your career in marketing. I feel like I learned more in the first few months of the analyst program than in all of my past experiences combined.

Jeff

Senior Account Manager

How do you empower your team to be more creative?

At Metric Theory, we say that our product is our people, and so we invest heavily in people development to drive strong marketing results. Our unparalleled dedication to hiring the right talent, a thorough training program, and providing tons of hands-on experience all contribute to success.

Nadine

Vice President - Agency Development

How would you describe the company’s work-life balance?

Metric Theory works incredibly hard to ensure work life balance is achieved. Rarely are people working past 6pm, and often that's because we're sitting at the bar or playing ping pong. Metric Theory instills that 'life happens' and if you need to run to an appointment in middle of the day it's no big deal.

Hunter

Senior Manager, Digital Strategy

What are Metric Theory Perks + Benefits

Metric Theory Benefits Overview

Along with Health, Dental, and Vision insurance, we also offer 401k and wellness perks along with generous PTO. We understand that life outside of the office is just as important as life at work. Metric Theory focuses on creating a work and life balance for our employees through flexible work from home hours. We also want to foster our culture of collaboration and team work through coffee chat, company outings, "Work from Anywhere" week, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Metric Theory's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,650 annually.
Disability Insurance
Dental Benefits
Metric Theory's dental plan covers 100% of the cost of preventative care.
Vision Benefits
Metric Theory's vision insurance plan provides annual eye exams for $10. Frames and contact lenses are covered up to $150.
Health Insurance Benefits
Metric Theory's health insurance plan with Cigna covers most employees' out-of-pocket costs, and nearly all the rest by paying everyone $375/month to help cover insurance fees.
Life Insurance
Basic life insurance and AD&D paid for in full by Metric Theory:
Wellness Programs
Monthly gym reimbursement up to $75, monthly group workout classes (Soul Cycle, Yoga, etc.), reimbursement for some events (bike race for MS, mud run).
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Metric Theory's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Performance Bonus
Metric Theory's performance bonus plan includes cash rewards when employees meet targets set by their direct supervisors.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
▪ Unlimited ability to work from home while sick (with manager approval) ▪ Work from home up to 4 days/month in your third year and beyond
Remote Work Program
Metric Theory lets all employees work remotely several times a month and for an entire week annually and during winter holidays, pending their manager's discretion.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Metric Theory offers ▪ 10 days of PTO in your first year ▪ 15 days of PTO in your second to fifth years ▪ 20 days of PTO after five years
Paid Volunteer Time
Metric Theory encourages employees to give back with paid volunteer time.
Paid Holidays
▪ Birthday PTO ▪ 1 Friday off in June, July, and August ▪ Memorial Day ▪ July 4th ▪ Labor Day • Thanksgiving ▪ Christmas & Christmas Eve ▪ NYE & New Year's Day • MLK Day ▪
Paid Sick Days
Metric Theory offers 5 paid sick days/year beyond your normal PTO.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Metric Theory's Commuter Benefits (MyCommuterCheck) allows you to set aside pre-tax dollars and save up to 40% on commuting costs.
Company Outings
Metric Theory has quarterly paid team outings, as well as company-wide annual holiday and summer parties and retention celebrations like karaoke night, a chocolate making class, & trampoline dodgeball
Game Room
Stocked Kitchen
Some Meals Provided
Metric Theory offers a catered breakfast & lunch every month.
Happy Hours
Metric Theory occasionally provides paid happy hours at local bars.
Pet Friendly
Metric Theory employees can bring their dogs to the office.
Recreational Clubs
Metric Theory sponsors office sports leagues year round.
Fitness Subsidies
Metric Theory reimburses its employees up to $75 per month for many of the most common health and fitness services and activities.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Metric Theory offers a wide range of training programs to all employees.
Diversity Program
Metric Theory is committed to creating a diverse and inclusive workplace through cultural awareness and competency training programs as well as team-building exercises.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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