Lead Market Development Representative
Summary
The Lead Market Development Representative is responsible for qualifying prospects for the company’s products and/or services at in-person events, virtual events, and follow up post events.
What You’ll Do:
Attend events (in person and remotely), proactively pursuing prospects
Qualify leads/contacts based upon specifically defined criteria to transition meaningful sales leads into the pipeline
Work closely with the Marketing Demand Generating team to attend lead generating events
Partner closely with Regional Sales Directors to develop ongoing engagement strategy with assigned customer and prospect accounts to drive revenue goals
Provide baseline research and intelligence within target accounts to identify key contacts and critical account information
Learn and demonstrate a fundamental understanding of Workiva’s Platform, and clearly articulate its capabilities and advantages to decision makers
Keep up-to-date knowledge of the industry as well as competitive posture of the company, and enhances awareness in the targeted business community of the company and its products/services
This is an individual contributor role with the opportunity to grow into leadership
What You’ll Need:
Minimum Qualifications:
Requires an Associate’s degree and a minimum of 5 years of related experience or a Bachelor’s degree and a minimum of 2 years of related experience
Preferred Qualifications:
Successful experience in a similar role- preferably lead generation/sales development/business development
Experience working in-person events / trade shows to generate leads
Salesforce CRM experience strongly preferred
Proven track record of creating revenue generating opportunities and quota attainment
Proven ability to understand and successfully promote technical offerings and solution sets
Excellent verbal, written, and interpersonal communication skills with a professional demeanor
Self-motivated with strong propensity for action, results and continuous improvement
Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
Travel
Willingness to travel up to 75% for in-person events and trade shows
Working Conditions & Physical Requirements
Reliable internet access for any period of time working remotely, not in a Workiva office
How You’ll Be Rewarded
Salary range in the US: $53,000.00 - $85,000.00
Eligible for commission based on sales performance
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Where You’ll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy
Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-RM1
