Sr. Manager, Digital Marketing
Greater Denver Area
1 week ago
Execute the digital marketing strategy and multi-channel digital tactics for new and emerging brand initiatives targeted at affluent travelers.
Manage social media advertising with a focus on Facebook and Instagram, and new social networks, implementing leading edge travel-specific tactics to reach our target prospects.
Support demand generation initiatives with a focus on digital marketing tactics: social media advertising (Facebook), Google Ads, programmatic advertising, website content, SEO, and email marketing.
Support the execution of Google Ads campaigns.
Manage a suite of websites, including content and SEO, for new and emerging brand initiatives.
Execute email marketing campaigns to the prospect and customer database.
Develop and implement display, native, and video retargeting campaigns based on the latest and emerging trends.
Identify, test and optimize ad formats and key messages.