Vladimir Jones Benefits Overview

Leads digital media activation across paid search, social, programmatic, CTV, audio, and emerging channels. Manages optimization specialists, campaign trafficking, QA, budgets, pacing, measurement, conversion tracking, and performance optimization. Oversees CM360, Google Tag Manager, GA4, attribution, and reporting processes while partnering with planning, analytics, creative, strategy, and account teams. Drives operational improvements, marketing technology adoption, client recommendations, team development, and cross-functional campaign delivery.

Manages creative staffing, resource allocation, workflows, schedules, freelance talent, utilization, and capacity across an agency. Coordinates projects and communication among Creative, strategy, media, account service, and operations teams. Supports performance reviews, award submissions, process improvement, and department operations while balancing team needs with client and agency priorities.

Develops content strategies, editorial calendars, content audits, channel playbooks, voice guidelines, and performance measurement plans for advertising clients. Writes and edits content across digital formats, guides creative teams, applies SEO and AI tools, presents recommendations to clients, and uses analytics to optimize content programs.