Terra (terrahq.com) Benefits Overview

Own paid media strategy and execution for B2B client accounts across Google, LinkedIn, Meta, Microsoft Ads, and other platforms. Build and optimize campaigns, manage budgets and pacing, develop audience and creative tests, monitor performance metrics, and ensure tracking and attribution accuracy. Create client-facing reports and recommendations, collaborate with strategy, analytics, and creative teams, and experiment with AI-powered workflows and automation to improve campaign efficiency and performance.

Lead digital marketing strategy for client accounts, developing cross-channel lifecycle journeys across content, AEO/SEO, social, email, and automation. Conduct client discovery, define performance metrics, direct creative execution, analyze performance data, identify market opportunities, and adjust strategies to maximize impact. Partner with creative, content, technical, and leadership teams while presenting strategic recommendations to stakeholders and supporting company marketing and sales pursuits.

Build and manage multichannel digital marketing campaigns for B2B clients, including lead nurture, email, social, paid, and organic campaigns. Configure and troubleshoot marketing technology platforms, maintain data integrity, develop lead scoring and performance dashboards, analyze attribution, and report campaign results to clients. The role also researches martech opportunities, coordinates client feedback, and supports marketing strategy within regulated industries.