Business Development Manager
Greater Denver Area
2 weeks ago
The Business Development Manager will be a sales resource assisting the Chief Business Development Officer and the Director of Business Development in closing new local media and advertising agency partners and assisting the AdCellerant Onboarding Team in training and activating partnerships. In this position, the right individual will be tasked with presenting all aspects of the AdCellerant platform from our capabilities, our tools, and resources, and our proprietary total digital agency software solution, UI.Marketing. The Business Development Manager will also understand how the AdCellerant platform can be applied by prospective partners to complement their owned-and-operated capabilities and platforms that they are executing in-house.
The ideal candidate will demonstrate a granular technical and sales knowledge across all major digital platforms including programmatic display advertising (IP targeting, Device ID, MicroProximity/Geofencing, behavioral targeting, content targeting, demo targeting, search retargeting, site retargeting), video (pre-roll, OTT/Connected TV), email, Google (SEO and paid search), and social media and how these tactics can be applied by advertisers to accomplish their goals and objectives. The position will also require the candidate to understand reporting and analytics tools that are being leveraged in the digital advertising space and how these tools can be used to build a campaign fulfillment story. This candidate will also possess the ability to conduct live demos of the AdCellerant platform, understanding how these digital marketing platforms and software can help a potential partner grow their digital sales revenue. Additionally, they can demonstrate the ability to train large scale sales teams across large geographical organizational footprints to help adoption, ramp, and revenue generation.