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eCommerce • Healthtech • Pet • Retail
Lead organic social strategy and execution across eight D2C consumer brands. Manage channel strategies, content calendars, audience engagement, UGC sourcing, customer storytelling, performance reporting, optimization, and AI-enabled workflows. Partner with Content, Community, Growth, Customer Experience, and Marketing teams while mentoring social media coordinators and maintaining distinct brand voices across Instagram, Facebook, TikTok, YouTube, and other platforms.
