Mission Lane Benefits Overview

Lead marketing operations for direct marketing campaigns in a regulated environment. Own process design, governance, digital asset management, QA/audit controls, vendor and team management, operational reporting, and identify automation opportunities to improve cycle times and compliance while scaling from direct mail into digital channels.

Lead data-driven contact strategy for delinquent customer outreach. Design and run Champion/Challenger tests across email, phone, and digital channels, build segmented outreach schedules, measure channel mix performance, and deliver a roadmap and executive-facing insights to optimize recovery, customer experience, and operational cost tradeoffs.

Own and optimize real-time authorization and transaction systems (TSYS TS2, Visa), monitor and tune auth rules, partner with Fraud, Product, and Engineering, build testing and monitoring infrastructure (Snowflake, SQL), manage token/virtual card lifecycle, and support TS2 core backup and vendor interactions.