Director of Digital Demand Generation and Marketing Operations
Greater Denver Area
2 weeks ago
Scale Mersive’s digital demand generation in support of company growth targets.
Lead high-performing team of three direct reports and multiple agencies and contractors to build upon the success of Mersive’s digital marketing efforts to date.
Own digital marketing infrastructure including website, ABM platform, marketing automation platform, CRM integrations, and other systems/services.
Lead the attainment of digital marketing KPIs.
Analyze and mature KPI reporting to better tie marketing activity to revenue and inform marketing spend/budget-allocations.
Analyze and optimize digital marketing channels for maximum ROI.
Own digital marketing operations; especially lead marketing campaign planning and execution.
Work seamlessly with cross-functional stakeholders in sales, executive leadership, customer success, and other departments.