Hanna Andersson
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Retail
Provides senior leadership for Growth Marketing during a temporary 5–6 month engagement. Leads paid acquisition strategy across search, social, affiliate, and display channels; manages budgets, performance, testing, optimization, agencies, and vendors; and makes investment decisions using CAC, ROAS, LTV, payback, and customer economics. Partners cross-functionally with Brand, Creative, Analytics, Ecommerce, Finance, Technology, and Merchandising while delivering executive reporting, team leadership, operational continuity, and transition documentation.
