FoodChain ID Benefits Overview

Own positioning, messaging, and go-to-market strategy for an enterprise portfolio of AI and product lifecycle management solutions. Lead product launches, customer and competitive research, sales enablement, solution content, and cross-functional alignment. Translate complex technology into customer benefits, inform product roadmaps with market insights, and measure launch performance. The role requires strong B2B product marketing experience, ideally in food and beverage supply chains, with knowledge of food safety, regulatory, PLM, or formulation preferred.

Manages and grows laboratory testing accounts through renewals, service expansion, inbound lead qualification, consultative sales, proposals, negotiations, and closing. Identifies customer testing needs, develops account and territory plans, coordinates with laboratory and technical teams, supports new sample-submission programs, and maintains accurate Salesforce activity and forecasts.

Drive new business growth by selling food safety certification and laboratory testing solutions to regional and specialist food and beverage companies. Responsibilities include prospecting, developing customer opportunities, engaging decision-makers, managing complex B2B sales cycles, negotiating contracts, closing deals, expanding service penetration, monitoring competitors, supporting strategic planning, presenting to stakeholders, and maintaining accurate Salesforce records.