Go To Market Program Owner
Focusing on one or more key target market segments, develops, manages and executes the GTM launch plan for new products or programs to ensure cross-functional internal alignment and readiness. Assesses in flight campaigns. For stalled campaigns, identifies actions to invigorate or cancel.
Create campaign positioning guidance, messaging, value proposition, sales segmentation, and route-to-market strategy in concert with product management, sales, marketing, and the business.
Leverages existing and identifies new content requirements including sales battle cards, slideware, case studies, testimonials to ensure compelling program/product value proposition.
Together with strategy team, improves target market definition/understanding for existing and new markets.
Define a sales motion for campaigns aligned to broader sales plays, as well as global sales efforts.