Directive Consulting
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AdTech • Marketing Tech • Consulting
Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs such as DV360 and The Trade Desk, integrate audience data, analyze performance, troubleshoot delivery issues, and produce actionable reports. Serve as a client-facing strategist by presenting campaign plans, results, and recommendations while coordinating with creative, analytics, and account teams.