Own Silver and Gold medallion-layer modeling and semantic layer governance using dbt and SQL. Improve warehouse performance and cost, standardize BI tooling, collaborate with stakeholders to produce trusted metrics, troubleshoot data quality, and evolve analytics platform.

Embed with agency teams to turn underused data (call transcripts, CRM activity, financials) into structured, actionable insights. Build repeatable pipelines and analytics products, push trusted metrics into the semantic layer, partner with Analytics Engineering and Data Science, and track insight-to-action outcomes tied to client accounts.

Manage 4-8 clients across 100-140 accounts as primary contact, providing strategic digital marketing guidance across paid search, paid social, SEO, display, email and more. Produce timely performance reports, monitor KPIs and retention, support adoption and feedback for the Fiona platform, and collaborate cross-functionally to optimize campaign performance and departmental processes.