Leads Adobe Experience Platform and marketing technology consulting across presales, solution architecture, client workshops, implementation handoffs, and early delivery. Advises clients on Real-Time CDP, Adobe CX Enterprise, AI-native capabilities, generative AI, and agentic integrations. Develops scalable architectures, accelerators, playbooks, SOWs, and commercial approaches while supporting Adobe partnerships, certifications, roadmap influence, and business development.

Leads analytics strategy and technical delivery for clients, specializing in Adobe Analytics and Customer Journey Analytics. Conducts measurement workshops, defines KPI and implementation strategies, oversees tagging and data quality, guides experimentation, and reviews dashboards and insights. Advises senior stakeholders, manages and mentors consultants, supports proposals and account growth, and contributes to Adobe Experience Platform initiatives involving Target, RT-CDP, and AJO.

Leads the North American digital delivery organization and oversees complex product, platform, transformation, AI, commerce, loyalty, analytics, and customer experience programs. Owns delivery strategy, technical governance, portfolio performance, delivery economics, client satisfaction, staffing, risk management, and executive escalations. Builds global delivery standards with India-based leadership, mentors teams, improves delivery processes through AI and automation, and partners on solutioning, estimates, contracts, and new business opportunities.