Lead analytics implementations using Google Analytics and Tag Manager for clients, providing mentorship and managing projects with a focus on enhancing clients' digital strategies.

Lead design and implementation of Adobe Experience Platform and Customer Journey Analytics solutions, including AEP/XDM schema design, Adobe Tags/Web/Mobile SDK implementations, data integrations, audits, CJA configuration, mentoring junior engineers, and advising clients on best practices and technical strategy.

Lead global commercial growth by unifying Sales, Marketing, and Client Success. Build verticalized go-to-market strategies, drive new logo acquisition and partnerships, scale client success for NRR, oversee marketing/brand authority, and implement sales methodologies, ops, and training to accelerate revenue and market expansion.