Loveland's Madwire Media raises $5.5M to fix fragmented digital marketing

by Carlin Sack
July 30, 2014

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Madwire Media, the maker of integrated marketing software Marketing 360, announced a $5.5 million today to further develop their software and to develop new marketing products for agencies and niche businesses across the country.

The Series A round, which was led by Cypress Growth Capital and Copley Equity Partners, will also add about 50 more hires over the next year to the now 150-person team (who you can meet in the video below). The hires will mostly be on the dev, design and marketing teams to staff up Madwire’s agency component as well.

“We will stay the course with regards to growth,” CMO and Partner Jerry Kelly said. “We have developed strong processes and have laid out a great foundation for training, product development, product design and employee growth.”

[video:http://vimeo.com/99744160]

Co-founders and co-CEOs Joe Kellogg and JB Kellogg started Loveland-based Madwire back in 2009 as a SaSH (software and service hybrid) and since have launched various products around SEO and ad fraud. Madwire's Marketing 360 software though has stood out with a singular goal of upping sales conversions within a single platform.

“We are excited about the technology that we have built," Kelly said. "Our software brings the fragmented digital marketing under one umbrella in addition utilizing our proprietary marketing products to measure, analyze and drive conversions across all your marketing channels within one unified dashboard. We continue to enhance our product offering and are focusing on the mobile landscape with our software and a white label solution for agencies.”

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