The new Colorado real estate startup Zavvie is stiving to make top producing real estate agents into the "Digital Mayor" in their local communities. From Colorado Springs to Denver, Fort Collins to
Boulder, Vail to Steamboat Springs and locations in between.
Lane Hornung, founder and CEO of Zavvie, states that "Top producers may dominate their neighborhoods off the internet, but they often don't know how to dominate their neighborhoods online and through social media," Their solution is make you the online expert in their neighborhoods to sustain their advantage into the future.
Why trust Hornung vision? He is a true online pioneer who triggered the success of the country's first online real estate brokerage (ZipRealty) and made Colorado's COhomefinder.com back in 2002,
which became the most popular home search site in Colorado. Besides those accomplishments, he's also a successful top-producing Realtor and was part of the #1 RE/MAX Team in Colorado.
Hornung says the most effective, tried and tested way for a real estate agent to become successful in real estate is to focus their efforts in a specific neighborhood, which many in the industry label as "farming."
In the old days, when the internet was not available to the public, farming was a manual and time consuming process for real estate agents: preparing and mailing postcards out to local residents in
the neighborhood, walking door-to-door and handing out flyers and business cards, setting time aside to make cold calls, showing up at neighborhood events, and more.
Hornung describes Zavvie as "the country's first Digital Farming platform: a place where savvy, trusted, local real estate agents are the local expert in their neighborhood exclusively."
Based upon information from the National Association of Realtors®, 80% of sellers do not list with the agent that helped them purchase their home. That means 8 out of 10 sellers need to know you are the local expert. This means a huge opportunity is available for agents to gain market share by using zavvie.
https://zavvie.com/
