Vendavo, a company specializing in B2B pricing, selling and rebate solutions, has announced Eric Carrasquilla as its new CEO. The company equips manufacturers and distributors with tools to help manage, optimize and digitize their end-to-end commercial processes.
Carrasquilla, who has held product leadership roles at Conga and Model N, is expected to lead Vendavo’s profit transformation solutions and services into their next growth phase. Prior to joining Vendavo, Carrasquilla was EVP and division president of CSG.
As CEO, Carrasquilla’s prior experience in product strategy and management will be pivotal for the company’s development. He will be responsible for applying the company’s expertise in new ways to improve its bottom line for profitability.