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A couple years ago, Cajangle CEO and co-founder Kim Gilmartin wrote a Wikipedia page about an earlier form of her company, particularly the video technology it used to have. Before Wikipedia flagged the post as advertising and removed it, Robert White — living in New Zealand — took notice. Today, the two are co-founders of modern-day Cajangle, with Gilmartin exploring business opportunities in Colorado, and White, the CFO, still based in New Zealand. Gilmartin said the goal is for Cajangle — in its first year of full operation — to grow from the dozen or so customers it has now to at least 1,600 by the end of the year, and though she admits that is an ambitious goal, she is confident they can achieve it.
The scalability of her product is one reason why.
Cajangle is a widget that businesses can add easily to their websites. It assists web browsers in getting in touch with the people behind the sites they visit. Cajangle accomplishes that by offering three avenues of contact with one click.
Consumers can click the widget and call the company directly through their computer via a cloud-based system. Gilmartin said Cajangle partnered with Tropo, a cloud-based network, enabling people to call others across the world.
Users also have to option to direct email the business, or they could enter their phone number and instantly get connected with a call.
“At its most basic form, the Cajangle contact widget gives you three ways to contact immediately,” Gilmartin said.
There are four separate subscriptions that businesses can sign up for, ranging from $14.99 per month to $79.99 per month. A main difference between packages, Gilmartin said, is the number of phone numbers that can be assigned to a widget. Even in the most basic package, users can create and customize as many widgets as they wish. When businesses start wanting to use more than one phone number, that’s when they need to upgrade.
Convenience is the big benefit to web browsers. Businesses, however, get an added perk. A backend dashboard shows them pertinent analytics, including how many people are clicking on the widget, how many people are using it, and what page they used it on. If they called, the system records how long the call lasted.
Building a company culture
Right now, Cajangle is entirely bootstrapped, and in addition to Gilmartin and White being a world apart, the two developer contractors they work with are remote, as well.
And while Gilmartin would love to have as many people in Colorado as possible, she said she will remain open to future team members working remotely and part-time. And she hopes to grow soon. For now, she is focused on customer acquisition. The next team members she will need are sales reps.
While other features will prove valuable — including the ability to customize widgets and cross promote partners — the heart of Cajangle is convenience and customer service.
“You can be anywhere in the world and put the Cajangle widget on and still receive phone calls,” Gilmartin said.
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