GutCheck starts 2014 with another $4 million in funding

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Published on Jan. 28, 2014


How do you prove your worth as a company? Well, one way is by closing 2013 with over four times growth in revenue. GutCheck, based in downtown Denver, leads the on-demand research community platform and has announced that it has secured an unsolicited $4 million in new investment from Silicon Valley-based Icon Venture Partners and existing investors.

Combined with a Series B $4 million from June, this brings GutCheck's total to $8 million in financing. This has allowed GutCheck to triple its staff and expand globally. CEO Matt Warta said in a press release, “It’s been an amazing year for us capped by the addition of this $4 million investment." GutCheck will use the cash infusion to continue aggressive sales, marketing and product development expansion to meet customer demand.

Icon Venture Partners veteran investors Charles Beeler and Jeff Hinck know what to look for in enterprise technology companies.

“GutCheck is exactly the type of company we see profiting from the continued trend among corporations to do more with less,” said Jeff Hinck, General Partner of Icon Venture Partners. “GutCheck’s cloud-based market research solution is being embraced by many of the most successful and well-known consumer brands because it’s turning consumer insights research on its head with an agile approach to an old-school industry.”

But, perhaps it’s all in the name at the end of the day. GutCheck is added to the list of funded Icon Venture companies, among startups such as Bugcrowd and Appboy.

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