eBags looks beyond bags to mobile, travel gear, clothing

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A new partnership between eBags and Iterate Studio is just the tip of what's to come from one of Denver's oldest dot-coms.

 

EBags created a development lab to test whether the latest retail technologies — hand-selected by Iterate — can help improve sales for the Greenwood Village online seller of nearly every type of bag imaginable.

 

Beyond figuring out how technology can improve this tech company, eBags also has adjusted its strategy to focus on smartphone shoppers, the travel industry and its loyal customers. But before the company commits, it now has an extensive way to test the theories.