Austin-based Manzer Communications recently announced that it has acquired Masi PR, a similarly focused boutique PR firm based in Denver.
With this acquisition, Peter Masi, principal of the firm he founded in 1995, becomes a Partner & VP of Manzer Communications. He joins Founder & President Dave Manzer and Partner & VP Jo Detavernier as the agency’s senior leaders.
Peter Masi
Masi will focus on supporting client engagements as well as assisting new-client acquisition. He will also direct the agency’s content marketing and demand generation services for clients.
“The acquisition of Masi PR brings substantial capability in terms of media relations, content marketing and demand generation expertise to our agency,” Manzer said. “With more than 20 years of experience serving B2B technology companies, primarily in the software and healthcare sectors, Pete understands that our business has evolved and is now much more metrics-driven than ever before.”
“I’m thrilled to partner with Dave and Jo to help make Manzer Communications the agency-of-choice for tech companies that are serious about lead generation and revenue growth,” Masi said. “Both are communications leaders who understand the business of marketing & PR. I look forward to helping our agency grow in our key practice areas such as technology, healthcare and professionals services.”
In related news, Manzer Communications recently announced that it is a founding member of the Global Fintech PR Network.
Manzer Communications has opened an office in Denver at 50 S. Steele Street, Suite 250, Denver, CO 80209. The local phone number for the new office is 720.808.5193.
