Altitude Digital, an online display and video advertising company, has secured $5 million of growth capital from Mercato Partners alongside a new credit facility from Silicon Valley Bank. This capital will be used for key marketing initiatives, new customer acquisition and expanding the company’s technology platforms.
“We chose Mercato because of their unique capabilities and experience with market leading companies and accelerated growth,” stated Jeremy Ostermiller, CEO of Altitude Digital. “Mercato understands our business, processes, strategy and unique technology and they bring valuable perspective to our business. We couldn’t be more pleased about this partnership.”
With the $5 million investment, Altitude Digital will be able to optimize ad space and operations for online publishers while reaching new, untapped target markets. “Altitude Digital has rapidly and efficiently grown their business while building a technology platform that maximizes publisher advertising revenue,” commented Alison Wistner, director at Mercato Partners. “Altitude has a proven track record of execution and is well positioned to lead the industry in online video advertising.”
