The Colorado tech scene has been relatively quiet in recent months, but several innovations are still growing at their own pace. Check out what developments came through last week, from a new platform launch to a business partnership. This is the Built In Colorado Weekly Refresh.
Ibotta partnered with marketing platforms. Denver-based Ibotta is a digital rewards platform that provides consumers with cash back on retail purchases. The company announced partnerships with Pearpop, a marketing platform for creators and brands, and The Brandr Group, a brand management agency. Through the partnership, Ibotta will team up with female collegiate athletes to diversify its sports marketing strategy. [Globe Newswire]
Colorado Tech Quote of the Week
“We are thrilled to partner with Rubicon to bring the latest smart city technology to our solid waste and recycling services. This partnership is a continued testament to Denver’s overwhelming commitment to innovation and efficiency in delivering core public services to our residents, and I look forward to continuing on this journey with Rubicon to drive greater efficiency in our operations for years to come.” — Michael B. Hancock, Mayor of Denver, Colorado
Denver deployed smart city tech. Rubicon, a New York-based marketplace for waste and recycling, has deployed its smart city technology in more than 100 U.S. cities, including Denver. Rubicon provides software-based products for businesses and governments to help create greener and smarter places to live and work. [Business Wire]
Marygold & Co. launched its fintech platform. Marygold & Co. is offering consumers a digital alternative to traditional banking with its newly-launched mobile app. The company released its banking and financial services platform that pairs with a debit card. The card is linked to insured accounts through its banking partner. The mobile app is available for Android and iOS devices. [Yahoo Finance]
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