Ibotta’s Partnership, Denver’s Smart City Deal, and More Colorado Tech News

Catch up on the latest tech developments from Colorado.
Written by Ashley Bowden
June 19, 2023Updated: June 19, 2023
A sunset photo of the Denver skyline.
Photo: Shutterstock

The Colorado tech scene has been relatively quiet in recent months, but several innovations are still growing at their own pace. Check out what developments came through last week, from a new platform launch to a business partnership. This is the Built In Colorado Weekly Refresh.

Ibotta partnered with marketing platforms. Denver-based Ibotta is a digital rewards platform that provides consumers with cash back on retail purchases. The company announced partnerships with Pearpop, a marketing platform for creators and brands, and The Brandr Group, a brand management agency. Through the partnership, Ibotta will team up with female collegiate athletes to diversify its sports marketing strategy. [Globe Newswire]

Colorado Tech Quote of the Week

“We are thrilled to partner with Rubicon to bring the latest smart city technology to our solid waste and recycling services. This partnership is a continued testament to Denver’s overwhelming commitment to innovation and efficiency in delivering core public services to our residents, and I look forward to continuing on this journey with Rubicon to drive greater efficiency in our operations for years to come.” — Michael B. Hancock, Mayor of Denver, Colorado

Denver deployed smart city tech. Rubicon, a New York-based marketplace for waste and recycling, has deployed its smart city technology in more than 100 U.S. cities, including Denver. Rubicon provides software-based products for businesses and governments to help create greener and smarter places to live and work. [Business Wire]

Marygold & Co. launched its fintech platform. Marygold & Co. is offering consumers a digital alternative to traditional banking with its newly-launched mobile app. The company released its banking and financial services platform that pairs with a debit card. The card is linked to insured accounts through its banking partner. The mobile app is available for Android and iOS devices. [Yahoo Finance]

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