Yaguara Raises $7.2M for Its Analytics Platform for E-Commerce Teams

by Gordon Gottsegen
March 26, 2020
Yaguara
Photo: Yaguara

Yaguara was founded in 2016 to give e-commerce teams the tools to use data to inform their business strategies. Too often, relevant information gets siloed across multiple channels, making it harder to understand how a business is doing and strategize for the future. The folks at Yaguara hoped that their platform could solve this issue, and give these businesses a leg up through data analytics.

“Our mission is to help e-commerce and retail companies work better together by aggregating and leveraging their data to achieve high-level company goals,” Yaguara CEO and founder Jonathan Smalley previously told Built In.

Fast forward to today and the startup has worked with over 250 companies to help them with their decision making. It seems like these companies are more than satisfied with the Yaguara product, because a handful of them are now joining as investors.

On Thursday, Yaguara announced that it raised $7.2 million in funding in a new investment round. Jonathan Ehrlich at Foundation Capital led the round, while founders from Warby Parker, Harry’s and Allbirds, as well as a former Glossier C-level executive, also participated in the round.

Dave Gilboa, the co-CEO of Warby Parker and Yaguara investor, says many e-commerce companies are “missing out on huge opportunities” by not aggregating their data across departments. He said the Yaguara platform is helping companies grow their business and better serve their customers by doing so.

“Yaguara fundamentally transforms the way e-commerce teams work by making data actionable for every team and person in the organization,” Gilboa said in a statement. “[I]t’s the source of truth that enables better, faster planning, measurement, learning and decision-making.”

The company’s platform connects to operational tools like Shopify, Google Analytics and Asana. It can then pull metrics from those channels to create department-wide or company-wide objectives. This makes company goal-setting data-driven and based on numbers.

The new funding will help Yaguara add more features to its platform. The company also has a handful of open job listings for its Denver headquarters.

Jobs at Yaguara

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