Craftsy hopes to be the blueprint for creative learning platforms as it takes on the Bluprint banner.
Craftsy announced Tuesday that it is rebranding as Bluprint, a subscription service for “lifestyle learning.”
Prior to the rebrand, Denver-based Craftsy was an online platform that provided crafting tutorials and supplies. In 2017, NBCUniversal Cable Entertainment acquired a majority stake in the company, and since then, the deal has established cross promotions with NBCUniversal's multiple businesses, including USA and Bravo. The deal has also created a partnership between Bluprint and “The Today Show.”
The shift means an expansion from arts and crafts to a wider variety of lifestyle content. In addition to online classes focused on crafts, Bluprint will offer online music, writing, dance, yoga and fitness classes. Bluprint will also produce original series that feature recognizable faces like “The Today Show” staple Al Roker and “Top Chef” host Padma Lakshmi.
Bluprint is a natural evolution of our subscription model, with our mission to revolutionize the way people engage with life.”
“Bluprint is a natural evolution of our subscription model, with our mission to revolutionize the way people engage with lifestyle passions and pursuits. Bluprint is uniquely positioned as the only destination combining premium content, world-class talent, a robust community and access to all the tools you need to help you achieve your personal goals,” Bluprint CEO John Levisay said in a statement announcing the move.
Bluprint also has plans to expand its e-commerce strategy with the release of curated products and kits in the fall.