What’s in a careers page? According to these 4 tech startups, a whole lot

July 5, 2017

Strong recruiting is the backbone of many businesses, and one of the greatest recruiting tools HR people have is their company’s careers pages. While a careers page may seem like a relatively insignificant thing, it can be the deciding factor for when or if a candidate applies for a role. 

Realizing the power of this simple webpage, more tech companies are investing time and resources into crafting careers pages that call to candidates. Here’s how — and why — they do it. 

 

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Mobile adtech company AdAction Interactive just celebrated its fourth year in business in May.  Prior to the anniversary, they gave the company website a complete makeover, deciding for the first time to build a dedicated careers page that highlights who they are as a company and a team. We talked to Dianne Wright, manager of people and culture, to learn more about how they use their new careers page to attract top talent. 

Why did you decide your careers page was in need of a makeover?

The relaunch of our website was a great opportunity to highlight the foundation of AdAction's success: our staff. While we used this opportunity to feature positions we are looking to fill and make applying for these roles easier for applicants, ultimately, we wanted to celebrate our culture and share why we all love working at AdAction. Candidates now have a glimpse into a day in the life at AdAction from an employee's perspective.      

How does a new careers page (which may seem like a pretty insignificant change to your website) impact your recruiting efforts?

Having a careers page that not only lists our current openings but also provides a peek into our workplace and culture helps candidates gain a deeper understanding of what working at AdAction is really like — beyond just the job. I can't even count the number of times I've had a candidate reference our pictures, perks and culture articles since we've relaunched our website. 

As a recruiter, it's always great to hear that excitement and buy-in right off the bat. It's important for us to find candidates that embrace our culture, just as much as it's important for candidates to find a company that is right for them.  

What are your favorite new updates to the career page?

I think our careers page does a great job of reflecting our team and the fun we have at work every day. All of the pictures from our staff outings and the employee testimonials are my favorite updates. The smiling faces and kind words keep me motivated day in, day out to do my best and make sure our staff continues to enjoy AdAction. We're really lucky to have very dedicated employees, so we put a lot of effort into fostering an environment where they feel valued and appreciated, not to mention have a good time!

What types of candidates do you hope the new careers page will attract?

Our ideal candidate is someone who has a desire to learn, embraces new challenges, and strives to be their best self. Our motto is "can't stop, won't stop," so we want someone who doesn't let obstacles get in the way of their accomplishments. We look for candidates with a proven track record of success, regardless of their background and experience. Our hope is that our new careers page attracts the top talent that is looking for more than just a job and wants to be an active member of our AdAction family.

 

 

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LogRhythm is a fast-growing cybersecurity company where maintaining culture is more important than ever. That’s why they’ve placed a special emphasis on creating a robust and informative careers page that attracts the right talent. Recruiting operations analyst Justin Skall shared how the company communicates its culture to candidates. 

What have you done to craft an effective careers page?

We have put the bulk of the focus on our employees. Culture is very important here at LogRhythm, and we have an emphasis on including quotes from employees sharing their experience working here. Additionally, we outline our employee perks including healthcare, flexible time off policies, our wellness program and even our unofficial cinnamon roll program.

What makes your careers page unique? 

Our careers page showcases the awesome culture that LogRhythm fosters. We proudly display our Denver Top Workplace awards from the last three consecutive years. We also have a video of our CEO participating in Tube to Work Day, an event he is so passionate about it has become a highlight of every summer.

What types of candidates do you hope the new careers page will attract?

Our ideal candidate is someone who is successful in a dynamic workplace. We are one of the leaders in the cybersecurity space, and our company has nearly doubled in size over the last two years. As such, there is plenty to be done. We search for candidates that not only roll up their (sometimes figurative) sleeves to go above and beyond, but also know when it’s appropriate to take a step back and have fun — like at one of our bi-weekly happy hours, for example.

 

 

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Billtrust’s payment cycle management and accounts receivable solutions have been on the market for 16 years, maintaining a 99.8 percent year-over-year client retention rate. This is in no small part due to the hardworking talent the company recruits. In January of this year, Billtrust revamped its website and built pages dedicated to both career and internship opportunities. Courtney Brigman, talent acquisition partner, shared how these new pages act as a powerful recruitment tool for the business. 

Why did you decide your careers page was in need of a makeover?

We wanted to better communicate our vision and our culture to prospective employees through authenticity — real pictures and videos of our employees embracing the Billtrust culture and work life. We also wanted to ensure that applicants had quick access to the relevant information they needed prior to applying; that meant creating a simple, easy-to-navigate careers page that allowed them to find the information they were looking for without having to scroll through multiple pages. 

How does a new careers page (which may seem like a pretty insignificant change to your website) impact your recruiting efforts?

Career pages tend to be one of the most highly-utilized research tools relied upon by job seekers. In fact, a study done by the Talent Board North America revealed that over 60 percent of job seekers rank career sites as the most valuable tool for job searching and researching employers. But we knew that simply creating a basic, run-of-the-mill careers site wasn’t going to be enough; candidates today expect more. They expect to find you as soon as they search for you, to get a true sense of what it’s like to work for your company, and to easily be able to find the job opening that fits their experience, goals and personality. 

When you create a careers page that facilitates that kind of seamless experience, you’ll find that you not only attract more applicants but more engaged applicants. And that’s exactly what we’ve seen as a result of our makeover. Candidates are more excited and energized than ever before to work for a company they know aligns with their values and goals.   

What are your favorite new updates to the careers page? 

I love the overall look and feel of the page, but what really excites me is the new recruiting video we put together. We captured real footage of our employees taking part in activities and projects at both our New Jersey and Colorado offices, and I think it does a great job of giving prospective employees real insight into what it’s like to work at Billtrust. It isn’t your typical stock footage business video, and I think that authentic touch lends a lot of credibility to what we’re trying to accomplish as an organization.

What types of candidates do you hope the new careers page will attract?

As a company, Billtrust is a leader in B2B financial innovation, so we look for candidates who are creative and inquisitive by nature, and who aren't afraid to disrupt the status quo with new and innovative ideas. Our culture encourages both personal and professional growth, and our careers page was built to communicate that culture and philosophy.

 

 

 

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Denver-based tech and data consulting firm RevGen Partners believes in empowering people to be more — and this philosophy extends to potential candidates. They recently created a new careers page aimed at helping people decide if RevGen is the right place for them to grow their careers. Lisa Walvoord, director of marketing, shed some light on what RevGen has done to get prospective employees excited. 

What have you done to craft an effective careers page?

We view our careers page as the first step to introducing potential employees to our culture and our brand. In crafting the site, we have considered who we want to attract and aimed to answer the questions that will encourage them to learn more and apply. And, we make it super easy to engage with us — no forms to fill out, just send us an email.  

What makes your careers page unique?

We want our careers page to help people self-select if RevGen is a good fit for them. So in addition to the standard brief job descriptions and benefits overview, we bring our values-based culture to life with photos of our team enjoying time together and quotes from our employees about why they think RevGen is a great place to work. 

What types of candidates do you hope your careers page will attract?

Our ideal candidate is someone who is passionate about learning and growing; experienced in working with a variety of stakeholders; adaptable and flexible; and aligned with our values of respect, integrity, stewardship and enjoyment. We name our values explicitly in the header photo and define them in the graphic at the bottom of the page – and aim to illustrate them through the content and photos in the middle. By making it clear that we are driven and grounded by our values, we believe we will attract candidates who share those values.

 

 

Photo via featured companies.

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