Colorado tech roundup: 2lemetry acquired by Amazon, SendGrid expands, and more

by Tessa McLean
March 19, 2015

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Amazon buys Denver software company

Denver-based 2lemetry has been acquired by Amazon. Terms of the deal were not disclosed, but the startup had raised $9 million to date. 2lemetry provides a cloud application platform to connect devices and transform data to real-time actionable intelligence anywhere in the world. [Amazon Has Quietly Acquired 2lemetry To Build Out Its Internet Of Things Strategy: TechCrunch]
 
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Selling Simplified raises $2.8M, plans to add sales reps

Selling Simplified, a leading global provider of Marketing as a Service (MaaS) technology based in Greenwood Village, Colo., announced today it raised $2.8 million in growth capital. According to Ben Lazar, Selling Simplified’s chief revenue officer, the capital comes from Berger Associates, a Connecticut-based investment firm. Lazar said the money will be used to do two things: continue the development and effectiveness of their platform — which helps marketers generate, track and nurture leads — and accelerate customer growth. [Built In Colorado]
 
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SendGrid expands

Boulder-based SendGrid has opened an office in Silicon Valley. The new office for the email startup should hold around 40 employees.  [SendGrid expands to Silicon Valley, hires new software VP: Denver Business Journal]
 
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Denver's BetterIt Communications completes seed round at $3M valuation

BetterIt Communications, a Denver startup developing a disruptive SaaS technology positioned to upend the way businesses interact with their customers, completed an initial seed round of funding led by VC firm Redwood Capital Ventures valuing the company at $3,000,000. Redwood’s investment in BetterIt Communications will allow the company to aggressively market its flagship product, a mobile-first platform named BetterIt, to select markets across the country. [PR newswire]
 
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TapInfluence names CEO

TapInfluence named Silicon Valley executive Promise Phelon as its new CEO. Phelon replaces co-founder Rustin Banks, who will remain on the company’s board of directors and assume the role of chief product officer. [TapInfluence taps Silicon Valley tech exec Promise Phelon to be new CEO: Innovation News]

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Condé Nast Entertainment Partners with Rapt Media to Take World-Class Content to Next Level Using Interactive Video Experience

Rapt Media announced an agreement that will enable Condé Nast Entertainment to enhance both CNÉ's original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video offerings based on the company's iconic media brands. Together, Rapt Media and CNÉ will create interactive, first-of-its-kind digital video content for CNÉ's premium media brands that is not only proven to increase engagement, but also offers rich, insightful analytics.
 

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Sling TV releases Xbox One app

Sling TV has released its app for Xbox One, the first gaming console to support the live TV service. Xbox One joins a constellation of other devices that support Sling TV, including Amazon Fire TV and Fire TV Stick, current Roku players and Roku TV models, Android and IOS devices and Macs and PCs, the company said. [Sling TV releases app for Xbox One, first gaming console to support live: Innovation News]

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