Senior Product Marketing Manager

| Remote
Employer Provided Salary: 101,000-172,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Job Summary:

Senior Product Marketing Managers collaborate across the organization to develop and launch go-to-market (GTM) strategies that enhance buyer awareness and achieve desired business objectives. This includes activities such as messaging and positioning, market definition and intelligence, competitive insights, market strategy, sales enablement, and distribution model strategies. Key performance indicators include sales revenue and profitability in relation to targets, sales efficiency, and fostering strong relationships with cross-functional stakeholders.

What You’ll Do:

  • Define GTM strategies, metrics and quarterly targets to ensure revenue and profit goals are achieved for assigned solutions

  • Communicate and coordinate the execution of GTM strategy deliverables cross-functionally to ensure company alignment to plan targets and expectations

  • Complete competitive analysis and effectively communicate key insights, strengths, weaknesses, and differentiators to cross-functional stakeholders

  • Regularly monitor and communicate business performance metrics, market share, buyer insights, and closed/won insights 

  • Collaborate with Product Management, Sales, Sales Operations, Pricing and Packaging, Partner Teams, and Field Readiness for successful roll-out of sales enablement initiatives

  • Develop buyer-centric personas, product positioning and messaging for assigned products and solutions

  • Drive and support the development of key marketing programs to enhance market credibility and generate pipeline growth

  • Partner with Product Management and Sales to explore product features and emerging market opportunities based on customer and market analysis 

  • Identify key functional and operational requirements to better serve the targeted market

What You’ll Need:


  • Undergraduate degree or equivalent combination of education and experience in a related field.


  • 6+ years of experience in roles that relate to product marketing, including product management, marketing, finance and sales

Preferred Qualifications:

  • Experience leading cross-functional GTM strategy planning and execution

  • Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred

  • Successful track record of building marketing and sales programs for ongoing revenue streams

  • Proficiency in implementing product-led growth GTM strategies, approaches, and tactics

  • Effective communication skills across all organizational levels, spanning from buyers and end-users to department leadership

  • Demonstrated success in collaborating with and influencing cross-functional teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

  • Strategic mindset with the ability to derive insights from data for decision-making

  • Proven ability to innovate and optimize business-driven strategies

Travel Requirement

  • 20% - 25% travel

Working Conditions & Physical Requirements

  • Reliable internet access for ability to work remotely

How You’ll Be Rewarded

� Salary range in the US: $101,000.00 - $172,000.00

� A discretionary bonus typically paid annually

� Restricted Stock Units granted at time of hire

� 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Google AppEngineLanguages
    • Open SourceLanguages
    • Dart Languages
    • ReactLibraries
    • CassandraDatabases
    • Graph DatabaseDatabases
    • Google AnalyticsAnalytics
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • MarketoLead Gen


Workiva is in an ideal location on the banks of the South Platte River surrounded by restaurants and retail shops!

An Insider's view of Workiva

What’s the vibe like in the office?

Workiva is a close-knit workplace where teamwork is highly valued—people encourage and truly appreciate the hard work of their fellow team members and treat each other with respect.

Molly Nitka

Corporate Programs Manager

What is your vision for the company?

Our mission at Workiva—to power transparent reporting for a better world—is supported by our company values: customer success, innovation, trust, integrity, inclusion, collaboration, and accountability. We are successful because we put our employees first, listen to their voices, and respond to their needs.

Marty Vanderploeg


What are Workiva Perks + Benefits

Workiva Benefits Overview

When you join Workiva, you get a world-class benefits package for you and your family. On day one, every full-time employee starts with stock options, vacation, and the opportunity to enroll in our discounted stock purchase plan.

We offer comprehensive health, dental, and vision care plans; life and disability insurance; and 12 weeks of paid parental leave. With a casual dress code, support for health and wellness, and flexible work hours, we’ve got you covered for whatever life brings.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
We have seven employee resource groups that are formed around a shared interest or common goal. These groups are designed to support their members and cultivate a more diverse & inclusive workspace.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workiva also provides 12 weeks of leave for the secondary caretaker.
Family medical leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Onsite gym
Professional Development
Job training & conferences
Workiva offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Promote from within
Continuing education available during work hours

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