Senior Director of Product Marketing
The Senior Director of Product Marketing will lead the process of creating go-to-market strategies for products, portfolios of solutions, as well as relevant buyer personas. This includes product positioning/messaging, marketing strategy and sales enablement. This role will support marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories.
The Senior Director of Product Marketing will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback. The Senior Director of Product Marketing may manage multiple teams of Product Marketers.
What You’ll Do:
Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
Develop product positioning and complete competitive analysis
Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
Identify key functional, ecosystem, and operational requirements to serve the targeted market better
Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
Become an influencer through thought leadership exposure and speaking engagements across industry associations
What You'll Need
Education
Bachelor's degree in marketing, business, or similar area of study preferred
Experience
12+ years of experience in roles relating to product marketing, product development, product management, finance and accounting, audit, consulting, financial services, and product sales
Preferred Qualifications:
8+ years of people management preferred
Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
Strategic mindset with the ability to derive insights from data for decision-making
Proven ability to innovate and optimize business-driven strategies
Exceptional listening, communication, and program management skills
Travel Requirement
Up to 40% travel
Working Conditions & Physical Requirements
Reliable internet access for any period of time working remotely, not in a Workiva office.
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How You’ll Be Rewarded
Salary range in the US: $174,000.00 - $296,000.00
A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.
Where You’ll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy
Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic. We strongly encourage and welcome people from historically marginalized groups to apply.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
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