Product Marketing Manager - Alfred Music

Company Information

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Product Marketing Manager, you are part of a cross-functional team responsible for strategic marketing initiatives for the company. This comprehensive role’s primary focus is to communicate the product’s value to the target market and includes daily interaction and collaboration with various teams across the organization.

In close collaboration with the Manager, Product Marketing, and other members of the Content Marketing and Digital Marketing teams, the Product Marketing Manager creates and delivers impactful strategic marketing campaigns for key company initiatives to increase the value, visibility, and performance of these products in the market. Through collaboration, in-depth product knowledge of the products and customers, the Product Marketing Manager develops and executes strategies to maximize exposure and adoption of products within the market.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will work directly with the Marketing Team, amongst others. This position reports directly to the Manager, Product Marketing.

Core Functions: 

• Use creativity and copywriting expertise to develop compelling campaign content and messaging for all stages of the marketing and sales funnel.
• Lead and manage creation of product content, including assets for marketing websites and digital advertising.
• Review and direct designs for marketing collateral related to relevant campaigns.
• Support the Digital Marketing, Sales, and Customer Success teams with specific pieces of content as necessary.
• Develops product positioning and messaging that differentiates our products in the global market.
• Translate complex technical processes into simple and consistent marketing concepts for diverse audiences, turning technical information into clear, easy to consume, high impact content.
• Understand the competitive landscape – be an expert on our competition and how they are positioned. Participating in customer research and interviews, as well as attending trade shows and clinics, may be required.
• In conjunction with appropriate Product and Marketing Leads, plan the launch of new campaigns and releases and manage the cross-functional implementation of the plan.
• Based on reporting from the Digital Marketing, Content/Education, Sales and Creative teams, analyze and utilize data to help inform campaign decisions and improve acquisition, engagement, retention, and conversion.
• Perform other duties as assigned.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications:

• Marketing management equivalent to a minimum of 5 years of work experience
• Passionate about crafting and delivering impactful digital marketing campaigns in a competitive SaaS environment with a global audience.
• Exceptional organizational, project management, and communication skills.
• Must be able to complete projects on time and on budget.
• Must be able to proactively prioritize, manage, and complete (on-deadline) multiple projects simultaneously within time constraints.
• Proven track record in project and budget management.
• Must possess very strong writing, editing, and proofing skills, using proper English usage and writing constructs
• Proficiency in MS Office Suite: Outlook, Word, PowerPoint, Excel; Google Drive Applications: Docs, Sheets, Slides
• Ability to work extended hours and travel as necessary
• Ability to lift and move boxes weighing 50 lbs+ on occasion

Desired Qualifications:

• Demonstrated ability to take ownership and accountability, and act on goals and objectives
• Self-starter, high-energy, with creative problem solving abilities and the ability to execute on business objectives
• Strong teamwork and interpersonal skills
• Demonstrated ability to work effectively with diverse teams
• Proven business communication and writing skills with demonstrated ability to communicate with key corporate executives, co-workers, and industry contacts in a professional manner

Degrees are not required, and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associate degrees, bootcamps, online training, professional certifications, self-teaching, and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

Benefits

Compensation

Peaksware/Alfred Music is committed to fair and equitable compensation practices. The salary range for this role is $58,477 - $97,461. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks

Health

• 100% company-paid Medical for employees with buy-up options
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Dependent Care Flexible Spending Account
• Paid Parental Leave
• Teladoc
• Employee Assistance Program (EAP)
• Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

• Company-paid Short Term Disability
• Company-paid Long Term Disability
• Company-paid Basic Life Insurance and AD&D
• Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child

Additional

• 401(K)
• 401(K) Matching
• Pet Insurance
• 9 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility
• Employee only access to on-site locker rooms and showers
• Employee only access to secure, indoor bike storage
• Access to our onsite Music Studio
• An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
• Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Work Environment:

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.