Product Marketing Manager at Zayo
Zayo Group Holdings, Inc. (NYSE: ZAYO) provides communications infrastructure solutions, including fiber and bandwidth connectivity, colocation and cloud infrastructure to the world’s leading businesses. Customers include wireless and wireline carriers, media and content companies, cloud providers, finance and professional services and other large enterprises. Zayo provides customers with flexible solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth.
This role will support the Product Management effort for the fiber solutions regional business unit and will be responsible for leading product marketing with a focus on content development.
Contributes to and executes the go-to-market strategy and marketing plans for Central Fiber. Uses intermediate to advanced qualitative and quantitative research methods to perform segmentation, targeting, positioning, and recommend the marketing mix. Analyzes data, assesses market trends, conducts collateral review, prepares reports, and makes essential business decisions that achieve strategic objectives of accelerating sales and revenue growth within the fiber solutions business group.
Translates business needs into marketing programs resulting in actionable sales. Creates and maintains marketing processes and materials that align with the product group strategy. Demonstrates subject matter expertise within dark fiber and private dedicated networks. Works cross functionally with product, sales, business development, customers, analyst relations and other internal stakeholders to deliver on organizational goals. Manages stakeholders through frequent communications, reporting, and ongoing assessment of business health.
Keep abreast of industry trends, competition, and new opportunities.
Support product, business development, marketing stakeholders as a marketing subject matter expert through developing and executing go-to-market programs
Supports sales enablement functions including; workshops, industry events, account planning, ABM & demand generation programs and messaging/collateral
Drive investment of marketing resources towards areas of highest priority, including research, tools, market segments, geographies, and marketing tactics.
Produce segmentation, targeting, and positioning reports, assess and recommend segment to channel mapping and prioritization for target accounts.
Responsible for producing product specific content for Zayo’s website, blog, magazine, Tranzact platform, social media and other channels.
Engage with sales and business development closely to ensure campaign adoption to drive sales.
Manage marketing budgets, track and report on campaign success and progression.
BS/BA in business administration, marketing, communications or relevant field.
2-5 years of B2B marketing experience.
Experience developing and executing GTM and STP strategies.
Strong writing and communications skills.
Carrier, telecommunications experience preferred.
- Competitive compensation
- Excellent benefits including health, dental, vision, 401 (k), disability and life insurance
- Fitness membership discounts
- Generous paid time off policy including paid parental leave