PPC Specialist

| Greater Denver Area | Remote
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Summary/Objective:

As a member of the Data Analytics and Digital Marketing Team, the PPC specialist will manage the internet pay-per-click (PPC) campaigns across different Advertising platforms. The job tasks will provide the candidate an opportunity to be a key-contributor in revenue generation and growth driving initiatives. This will be achieved through optimization projects of the current campaigns and exploring new areas of ad development on other platforms which presents the candidate a space for creativity and innovation.

The candidate is expected to be well-versed within the SEM (Search Engine Marketing) world and takes an analytical approach in creating marketing efforts to generate the highest possible ROI. The role will focus on generating high quality leads and increasing the effectiveness and efficiency within the ads spend using a data driven method in collaboration with the Data Team. Just as important, the candidate should be prepared to present new ideas for ad development across new platforms and outlets.

Job Description:

  • Create, manage and optimize paid search campaigns related to Corporate Housing across different platforms including Google, Bing, and other ad networks.
  • Conducting keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI goals.
  • Analyzing and interpreting data from Google Analytics.
  • Monitoring, tracking, and optimizing campaign metrics.
  • Making recommendations on keyword selection that will result in reducing the CPA (Cost Per Acquisition) and CPL (Cost Per Lead)
  • Executing and maintaining social media campaigns.
  • Take a data-driven approach to test, analyze and optimize messaging, creative, and other marketing assets, communicate those results and drive improvements based on that analysis.

Qualifications:

  • 2+ years of paid search experience.
  • Ability to work with Microsoft Excel.
  • Ability to work independently and within a team environment.
  • Bachelor’s degree in Marketing, Computer Science, Statistics, Economics, or related field preferred.
  • Familiar with optimizing PPC strategies.
  • Google AdWords and Google Analytics certifications a plus.
  • Experience with WordPress and link building.
  • Experience with social media marketing preferred.
  • Strong problem-solving and project management skills.
  • Detail oriented and deadline driven.
  • Ability to effectively communicate with the executive team.
  • Experience with A/B split testing

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

We have a beautiful view of the Rocky Mountains in the heart of the Cherry Creek/Glendale neighborhood close to many trendy restaurants and bars.

An Insider's view of Travelers Haven

How would you describe the company’s work-life balance?

From the moment I arrived at Travelers Haven I have always felt a strong emphasis from our leadership team on creating an environment and culture that allows for a healthy work-life balance. Through team outings, massage and smoothie days as an employee you understand that there is a concerted effort to show appreciation for the work we do.

Victor

Sr. A/R Specialist

What kinds of technical challenges do you and your team face?

Our engineering team is constantly working through challenges to make processes better for users. We balance adding new features with keeping technologies up to date. For instance, in the last year we added Cypress automated testing to our frontend codebase. We started with testing a new feature that makes our response to customer requests quicker.

Emily

Software Engineer

How has your career grown since starting at the company?

Five years ago, this month I started at Travelers Haven as a Territory Manager and haven’t looked back. I was always very vocal about my desire to continue grow as well as well as my interest & gratification in a leadership role and during my tenure as a territory manager, I was able to become a senior within a year’s time and then shortly after in

Rachel

Associate Director of Relocation

How do your team's ideas influence the company's direction?

Being a part of the client experience team is a unique spot to be in as we hear and see what our guest’s feel. We can take pain points and strengths to develop new ideas and drive change within Travelers Haven. If we see any reoccurring themes, we make sure to share the themes company-wide to create a better guest experience. In the past year, we h

Sara

Senior Manager of Client Services/Dog Mom/Book Lover/Hiker

How do you collaborate with other teams in the company?

I could never be as efficient and effective without our team- through delegation and communication we make sure every facet of the client’s stay is as seamless as possible. Whether it’s coordinating deadlines or brainstorming on issue prevention, we’re always in constant communication.

Lana

Senior Client Account Manager

What are Travelers Haven Perks + Benefits

Travelers Haven Benefits Overview

Unlimited vacation
Paid sick leave
Paid holidays
Medical, dental, vision & supplemental insurance
Wellness Plan
401k plan & match
Unpaid flex time
Life Insurance
On-site gym
Employee Assistance Program
Deeply discounted hotel rates
Regular team-building events and outings
Craft brews and ciders on tap
Arcade games, golf simulator, and more
Collaborative workspaces with adjustable sit-stand desks
Breathtaking views of the Rocky Mountains and Downtown Denver
Company Paid Parking

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Travelers Haven employees can contribute up to $2,750 annually to their Health Care FSA.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
You can participate in our wellness program where you are able to earn points for healthy activities and are able to redeem points for gift cards, wearable tech, and more.
Onsite Gym
Team workouts
Mental Health Benefits
EAP
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Travelers Haven provides employees with a 401(k) matching plan. We match 50% of contributions up to 6% of an employee's annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Fitness Subsidies
Free 24 Hour Fitness Membership for employee. Discounted membership for family members.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Deeply discounted hotel rates. Some of the best parties you've ever been to. Regular team building events and outings. Craft brews and ciders on tap. Ping pong, arcade games, shuffle board and more. Collaborative workspaces with views of the Rockies. Free monthly massages. Paid gym membership. Employer subsidized phone plans.

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