Marketplace Marketing Manager
About The Role
The Marketing Marketplace Manager (MMM) is detail oriented and a self-starter by nature who enjoys collaborating across various teams and leveraging data to make informed decisions. In this position, the MMM partners closely with the Marketplace Core team and stakeholders from Solution Owners, Sales, Customer Success, Product Marketing, Solution Engineers and including the full range of associates through VP's and our trusted customers.
The MMM will develop a rapport across all groups and create buy-in on the strategy and execution roadmap. By leveraging performance data the MMM will influence strategy and inform decisions across the stakeholder group.
Summary
The Marketplace Marketing Manager will be responsible for aligning and driving Marketplace content to successfully support overall Marketplace objectives. This role will be responsible for working with key stakeholders to define clear content objectives, prioritize and maintain the backlog for new listings and existing listings requiring maintenance. The role will partner closely with Partner Listings Manager on the partner listing activities as well as work closely with PMM, Solution Owners, Services, and Product Management and others to ensure that the content backlog is well defined, organized, and progressing smoothly.
Responsibilities
- Maintain backlog of listings, covering both new content and updates to existing content.
- Partner with Product Marketing Managers, Solution Owners, R&D, support, CSMs and other stakeholders to prioritize the listing backlog.
- Define, measure, and socialize key metrics to evaluate content performance.
- Identify approach for ongoing maintenance and upgrades to existing content and ensure that it happens in a timely manner.
- Represent requirements for a listing to Services team, who will build the listing according to current best practices and design specifications.
- Review and approve submissions partnering with SMEs in Product Marketing, Services, and Product teams on 1) functionality 2) ease of use 3) adherence to design standards and 4) satisfaction of initial requirements.
- Meet with content creators on the Services team for a submission that needs revisions if a listing does not meet these standards.
- Develop relationships with customers and facilitate the content development, review, and approval process.
- Work with the production designer, who will design, review and approve the design of content.
- Maintain a ticketing system that provides transparency into the status of listings from idea to build to review/approval to release.
- Partner with support, interfacing with the customer to answer listing-specific questions and build up Q&A wiki pages over time.
What You'll Need
Education
- Undergraduate Degree or equivalent combination of education and experience in a related field.
- 5+ years experience, preferably in marketing or product marketing
- Experience with product launches and marketing integration preferred
- Experience working with a geographically distributed team preferred
- Ability to function in a fast-paced environment with multiple priorities and deadlines
- Excellent attention to detail and accuracy
- Proven ability to develop and execute joint marketing campaigns across all channels including events, joint messaging, digital assets, collateral, email campaigns, thought leadership
- Strong initiative, project management and time management skills
- Proven ability to manage projects through all stages, from conception and budgeting, through implementation and wrap-up
- Excellent verbal, written and interpersonal communication skills, including the ability to lead presentations and interact with all levels of internal and external contacts
- Up to 30% travel
- Reliable internet access for any period of time working remotely, not in a Workiva office
How You'll Be Rewarded
Base Pay Range in Colorado: $ 80,000- 106,000 annually
Discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.
Where You’ll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.
Customer Success: Always delight our customers.
Trust: Rely on each other.
Integrity: Do the right thing, every time.
Collaboration: Share resources and work together.
Innovation: Keep creating solutions and finding better ways.
Inclusion: Support a diverse community where we all belong.
Accountability: Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.
At Workiva, you’ll enjoy:
Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.
Learn more about life at Workiva: www.linkedin.com/showcase/workiva-life-and-careers/
Learn more about the company: https://www.linkedin.com/company/workiva/
Learn more about benefits: https://www.workiva.com/careers/benefits
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. Effective October 18, 2021, proof of COVID-19 vaccination is required to visit any Workiva office, attend in-person meetings, or travel for business purposes.
