Digital Marketing Specialist at LogRhythm

| Greater Boulder Area
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Digital Marketing Specialist

About us;

LogRhythm, a Thoma Bravo company is a world leader in NextGen SIEM, empowering thousands of enterprises on six continents to successfully reduce cyber and operational risk by rapidly detecting, responding to and neutralizing damaging cyberthreats. LogRhythm’s technology serves as the foundation for the world’s most modern enterprise security operations centers (SOCs), helping customers measurably secure their cloud, physical, and virtual infrastructures for both IT and OT environments. Built for security professionals by security professionals, the LogRhythm NextGen SIEM Platform has won countless customer and industry accolades.

Who we are looking for;

We’re looking for a driven, creative, and analytics-focused digital marketing professional who is passionate about developing and implementing effective integrated digital marketing campaigns that will drive qualified leads into our sales pipeline to support our business growth and exceed projected lead delivery goals.

This position will be responsible for top-of the-funnel lead generation contributions across a myriad of lead generation vehicles to deliver optimal ROI:

  • LogRhythm website
  • Pay-per-click advertising
  • Paid social
  • Online content syndication
  • Webinars 

The successful candidate will think and act both strategically and tactically. He or she will be responsible for optimizing ROI by segmenting audiences, determining the appropriate program mix, conducting A/B tests, and forecasting and reporting on the impact of demand generation. This role will be responsible for optimizing organic and paid lead conversion and overseeing/optimizing a robust annual digital marketing budget.

To be successful, the Digital Marketing Specialist should have excellent planning and analysis skills and collaborate well with teams to produce exceptional results.

Here’s an overview of the responsibilities & challenges ahead;

  • Strategically plan and manage the execution of lead generation marketing programs through a variety of channels to drive enough leads into the top of the sales funnel to exceed targets
  • Forecast, measure, analyze, and report on the impact (ROI) of lead generation activities
  • Own the relationship with outside PPC/SEO agencies to manage paid search channels, including Google AdWords, Bing, LinkedIn, Facebook, Twitter, and other channels (and other social media) advertising
  • Own management, program setup, execution, and performance analysis for all third-party lead generation vendors
  • Oversee efforts to optimize organic web lead conversions on LogRhythm.com—rigorously analyzing visitor funnel and working with design and content marketing teams to optimize the website and drive conversions
  • Manage and communicate lead generation project timelines to all marketing stakeholders, ensuring that all digital marketing activities are executed on time and on budget 

Required Skills:

  • 1–3 years of experience running demand generation campaigns, preferably in B2B, ideally in a technology-related market
  • Expertise across spectrum of demand generation techniques (PPC, SEO, website, webcasts, content syndication, landing page design optimization, inbound marketing, SEO, social media marketing, etc.)
  • Deep understanding of Google Analytics and how to optimize landing pages to drive conversion results
  • Analytical with a focus on specific goal setting, measurement, and results orientation
  • Experience negotiating contracts with various third-party vendors to efficiently optimize budget dollars against business goals
  • Exceptionally detail oriented, with experience managing large marketing budgets
  • Excellent communication skills, both written and verbal
  • Strong understanding of SEO and best practices and elements that influence rankings in organic search results
  • Ability to multi-task and manage many concurrent projects.
  • Team player with proven track record in working effectively with cross-functional teams
  • Self-motivated, confident, flexible, energetic with strong problem-solving skills
  • Preferred: experience with Marketo, Salesforce, or similar marketing and CRM systems

About You:

  • Results-focused and exhibit commitment to goals and consistently deliver results
  • A team player who works effectively and cross-functionally with the global marketing, sales team, and leadership
  • Enthusiastic: a fun and energetic contributor to a great culture
  • An analytical thinker with the ability to digest complex information and provide key insights
  • Customer-focused with a passionate for customer and prospect success at all times
  • Data-driven to provide reporting metrics and pivot plans as needed
  • Detail-oriented and supremely well-organized

LogRhythm is proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.


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Location

4780 Pearl East Circle, Boulder, CO 80301

What are LogRhythm Perks + Benefits

Culture
Volunteer in local community
Our employees participate in a number of volunteer activities every year, such as the Pedal 4 Possible charity bike ride and Boulder Open Space cleanups.
Partners with Nonprofits
Every year, we run donation drives for Coats for Colorado and Community Food Share. We also participate in a number of other activities organized by our Logiving committee.
Friends outside of work
Eat lunch together
Intracompany committees
To support our community, LogRhythm created Logiving, a committee of LogRhythm employees across the company dedicated to giving back. To read about their work, visit logrhythm.com/about/logiving/
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
LogRhythm employees can contribute up to $2700 annually to their FSA for the 2019-2020 plan year.
Disability Insurance
Disability insurance covers 60% of base weekly pay for short-term disability insurance and 60% of base monthly pay for long-term disability insurance.
Dental Benefits
Vision Benefits
Health Insurance Benefits
LogRhythm provides health insurance benefits.
Life Insurance
Life insurance is offered in $10,000 increments up to $1,000,000 or up to six times annual salary, whichever is less.
Pet Insurance
LogRhythm provides access to pet insurance.
Wellness Programs
LogRhythm's health and wellness programs include the bi-annual Biggest Logger competition and corporate discounts to certain fitness clubs.
Onsite Gym
Team workouts
LogRhythm's fitness offerings include an on-site gym, yoga classes, and the bi-annual Biggest Logger competition.
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
LogRhythm provides up to 8 weeks of parental leave (and 12 weeks of FMLA) for the primary caretaker and the secondary caretaker.
Flexible Work Schedule
LogRhythm provides employees with a flexible work schedule, including flexible start and end times.
Remote Work Program
Our remote work program includes full-time remote work for specific positions, as well as the ability for on-site employees to work remotely as needed.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
LogRhythm offers multiple family-oriented events every year, including Logtoberfest, Bring Your Child to Work Day, and Bring Your Dog to Work Day (DogRhythm).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
LogRhythm offers paid sick days.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Company outings at LogRhythm include Logtoberfest and summer happy hours.
Game Room
Stocked Kitchen
LogRhythm has fully stocked kitchens, including unlimited coffee, tea, soda, and sparkling water. There are also vending machines in each building.
Some Meals Provided
Happy Hours
Happy hours are hosted on occasion .
Parking
LogRhythm offers employees free on-site parking.
Pet Friendly
LogRhythm participates annually in Bring Your Dog to Work Day.
Recreational Clubs
LogRhythm sponsors office sports leagues, including softball and hockey.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
LogRhythm encourages professional development, including by offering opportunities for on-site and virtual training.
Diversity Program
Lunch and learns
LogRhythm hosts lunch and learn meetings for employees throughout the company.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes leadership mentoring.
Online course subscriptions available

Additional Perks + Benefits

Flexible Paid Time Off, Birthdays required off. Free Food Fridays. Yoga and Meditation Classes. Foosball, Ping Pong and Arcade Games.

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