Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Position Description

As the AVP of Corporate Marketing for Zayo, you will be responsible for developing and implementing a global brand strategy that increases awareness, visibility, and recognition of Zayo with our target customers. Through creative, content, and event strategy and execution, you will play a key role in driving opportunities and demand for Zayo. You will lead a team of marketing talent including brand, advertising, content, creative services and localization, events, and alliance marketing. You will recruit talent to build out capabilities and teams for Zayo’s continued growth.

Responsibilities

• Define and own Zayo's brand experience and top-line messaging, differentiating the brand for all critical audiences including customers, partners, influencers, employees, and investors and ensuring consistency across channels

• Deliver unique and creative top-of-the-funnel paid media, advertising, and event strategies to “wow” the market and increase awareness of Zayo

• Collaborate with Revenue Marketing and Product Marketing to develop strong mid and lower funnel content that accelerates sales cycles, improves conversion rates, and helps retain and expand existing customer relationships

• Mobilize the internal and third-party creative services team to execute a strategy that delivers positive impactful results for a cross-functional set of stakeholders, including Executive Communications, People & Culture, Sales, Product, Product Marketing & Revenue Marketing

• Build a content marketing engine that feeds the broader brand and revenue marketing initiatives

• Deliver a localization strategy to address customer needs around the world

• Build an Alliances Marketing team to partner with key tier one partners to advance the Zayo brand and drive co-marketing efforts

• Build a highly scalable operational model that eliminates process bottlenecks and increases efficiency and capacity of the global team while improving alignment with stakeholders

• Coach, mentor and enhance the team’s ability to deliver while creating development and growth opportunities for talent

• For remote position, regular travel to Denver required (approx. 10% travel)

Qualifications

• B.A./B.S./MBA preferred

• 10+ years of experience in brand management or corporate marketing, including 5+ years for a global technology or B2B company

• Can balance strategy and execution requirements

• Experience managing internal creative teams and external agencies

• Track record of meeting and exceeding targets and objectives

• Excellent vendor management and negotiation skills

• Outstanding, respectful communication and leadership skills that motivate team to high performance

• Proven ability to lead a highly productive marketing organization and ensure accountability for results that maximize contribution to business objectives

• History of successful brand marketing campaigns

• Knowledge of content marketing best practices and experience building content-first teams 

Rewards

• Competitive compensation

• Base salary range: $175,000 – $210,000

• Annual Incentive Plan (AIP) - Full-time Zayo employees are also eligible for discretionary AIP which is based on the performance of the Company, an employee’s business segment, and the individual employee

• Excellent benefits including health, dental, vision, 401 (k), disability and life insurance

• Fitness membership discounts

• Generous paid time off policy including paid parental leave