Director of Demand Generation (Onsite)

| Denver, CO, USA | Hybrid
Employer Provided Salary: 142,500-182,500 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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FRONTSTEPS is the nation’s most comprehensive Community Management platform that simplifies how management companies and homeowner associations connect, operate, and optimize modern communities and management companies. With a focus on mobile-first technology and best-in-class user experiences, our platform makes it easy for community leaders to collaborate and drive prosperous communities and management companies.

At FRONTSTEPS, we know that we cannot build a community-focused platform without actively investing in our team. That’s why you’re here. Our internal FRONTSTEPS community is built upon talented people that get their hands dirty, engage in problem solving, and ultimately make our platform the most competitive service on the market.


We are seeking an experienced Director of Demand Generation to join our Marketing team and lead three demand generation teams - Direct, Partner Channels and Customer. Your team is responsible for pipeline generation and revenue growth through demand generation tactics, campaigns, execution, and measurement. Collaborating closely with Sales and Product Marketing, you will craft a compelling multi-year demand generation strategy, content, and offerings tailored to key buyer personas throughout their lifecycle—from acquisition to retention and expansion.

As the primary owner of marketing-sourced pipeline within FRONTSTEPS, you will drive the strategy and execution of all demand generation programs. These encompass in-person and virtual events, SEM, SEO, content syndication, and lifecycle marketing initiatives—all geared towards boosting market awareness and fueling demand to expedite pipeline and sales growth. Thriving in a fast-paced environment, you have a passion for testing, learning, and iterating. Your approach is data-driven, demonstrating deep expertise in measuring, tracking, and reporting on demand generation programs. You are responsible for not just running the team but evolving the strategy and outpacing the competition.


  • Strategy Development and Campaign Management
  • Formulate and implement a multi-year demand generation strategy aligned with overall marketing and business objectives.
  • Strategize, execute, and optimize multi-channel demand generation campaigns across product lines and geographies to generate high-quality leads.
  • Collaborate with content, design, and digital marketing teams to create compelling, targeted campaign assets.
  • Lead Generation
  • Implement lead generation programs to propel marketing-sourced pipeline for Sales.
  • Leverage both inbound and outbound marketing tactics to capture and nurture leads.
  • Shape the optimal lead scoring and routing approach to enhance lead quality.
  • Analytics and Reporting
  • Enhance our analytics and technology capabilities to bolster demand generation programs.
  • Set key performance indicators and metrics for demand generation initiatives in alignment with our Sales and Marketing teams.
  • Analyze campaign performance, implement continuous improvement, supported by our marketing and sales analytics teams.
  • Develop clear and succinct narratives that educate and engage senior leadership.
  • Cross-functional Collaboration
  • Partner with Product Marketing to prioritize target audiences and segments, tailoring campaigns for effective reach and engagement.
  • Collaborate with the sales team to comprehend lead quality, making data-driven adjustments to improve conversion rates.
  • Performs other duties as requested by management.


  • Bachelor's degree or equivalent work experience.
  • 3+ of related SaaS demand generation experience.
  • High attention to detail.
  • Excellent communication and interpersonal skills.
  • Ability to exercise judgment and work independently.
  • Ability to handle shifting priorities.

This position will remain open through 05/15/2024.

Benefits include the following:

· Medical, Dental, and Vision

· Company sponsored Life Insurance

· Voluntary Short-Term Disability, Long-Term Disability, and Life Insurance


· Paid Time Off

· Sick Time

· Internet Reimbursement

· 401k match


FRONTSTEPS is proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • TrelloManagement
    • WebflowCMS
    • SquarespaceCMS
    • SalesforceCRM
    • MarketoLead Gen


Our office is at 12th & Broadway near Civic Center. Tons of lunch options (Torchy's, Zep's, BurgerFi), a bus stop & a short walk from RTD at 16th & CA

An Insider's view of FRONTSTEPS

How does your team reward individual success?

From personal experience, I can attest that hard work at FRONTSTEPS absolutely pays off. I’ve only been with the company for a few years, and my dedication and desire to do my best have consistently been recognized and rewarded; this includes several promotions. We also recognize hard work through a kudos channel and monthly Core Value Awards.

Karla Nascimento

Senior Technical Specialist

What projects are you most excited about?

I’m excited about the new platform that we’re launching. And we're building rich new customer experiences w/ some household brand names. We're clearly the leader in our industry, but we aren’t taking that for granted. Every client, resident & partner who sees our new products are super impressed. It’s a fun position to be in.

Matt DeWolf

President of Payments

How has your career grown since starting at the company?

I have been given the freedom to initiate and lead initiatives that I wouldn't have been able to in a larger company. After 4 years at FRONTSTEPS, I've grown in responsibility over our People Operations and our people initiatives have gained momentum inside the business. Develop our People is FRONTSTEPS #1 Core Value for a reason!


Director, People Operations

How do you make yourself accessible to the rest of the team?

I keep my office door open as much as possible to enable anyone to provide timely feedback and seek advice when the unexpected happens. For that to be successful I build relationships with people across my organization to let them know they can come to me whenever necessary and sometimes just to chat and catch up.

Leo Haasbroek

Chief Operating Officer

What is your vision for the company?

Our vision is to change the conversation around HOA software and be a catalyst in opening up communication between neighbors, HOA Boards and community associations. We are building more than a company, it’s truly an effort to develop a culture of growth and excellence as a team.

Matt DeWolf


What are FRONTSTEPS Perks + Benefits

FRONTSTEPS Benefits Overview

The benefits of working for FRONTSTEPS are endless! Joining our team means opportunities to be daring and innovative ... every day! You can be part of the engagement team and foster our cool culture with events, outings, and parties. We just rolled out an awesome new program that allows employees to recognize other employees for going the extra mile. Led by employees, for employees it's just one example of what it means to be a FRONTSTEPPER! Oh, and there are a ton of other benefits like health care and beer Fridays ... KEEP reading to find out.

Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Remote work program
Documented equal pay policy
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
FRONTSTEPS offers you a Healthcare Flexible Spending Account and a Dependent Care Flexible Spending Account.
Disability insurance
Dental insurance
The FRONTSTEPS plan covers 100% of preventative care. We have options that include orthodontia coverage.
Vision insurance
Our competitive vision plan covers 100% of a basic exam, with a copay. Plus, contact lens and eyeglass frame benefits.
Health insurance
FRONTSTEPS offers a PPO and a qualified high-deductible plan with FSA and HSA options.
Life insurance
FRONTSTEPS offers a company provided life insurance for the financial security for the people who depend on you.
Wellness programs
The FRONTSTEPS Wellness Committee exists because we know that healthy and happy employees lead to happy customers and healthy business.
Mental health benefits
Employee Assistance Program available to all employees to promote mental health.
Financial & Retirement
401(K) matching
Charitable contribution matching
FRONTSTEPS CSR Mission Statement: Supporting Organizations that help people live safely, thrive within their communities, and prosper equitably in society.
Child Care & Parental Leave
Generous parental leave
5 weeks of paid parental leave.
Family medical leave
Adoption Assistance
$1500 Adoption Assistance
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Every employee receives 80 hours of Paid Sick Time upon hire and resets at beginning of year.
Office Perks
Commuter benefits
FRONTSTEPS offers to cover the cost of parking at our downtown office.
Company-sponsored outings
Rockies games, ax throwing, bowling ... the FRONTSTEPS team is all about exploring and taking advantage of the cool stuff Denver has to offer!
Free snacks and drinks
Company-sponsored happy hours
Every Friday at 4:30!
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Our product team demoes new features and enhancement that are releasing in the near future.
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

While we are a remote-first organization, we do schedule team and company-wide events that make working in a virtual world just a little more enjoyable.


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