Director of Creative and Brand Management at Workiva

| Greater Denver Area
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Job Summary

The Director of Creative and Brand Management is responsible for leading, coaching, and collaborating with a team of media, writing, and design professionals. The creative team delivers all content and is accountable for content quality, timeliness, and alignment against brand and marketing strategy. The Director of Creative and Brand Management must create strict creative discipline and company-wide adherence to critical brand elements. The role understands the company-wide and solution-specific go-to-market strategies, leads the ideation process, and sees new ideas through to delivery. The Director of Creative and Brand Management has a mastery over the skills necessary to develop and advance a strong brand in the marketplace, and a working understanding of the nuance between creating for audience, demand generation and accelerating sales, and delivers volume, speed, and quality.



  • Leads brand strategy and visual identity
  • Directs all Workiva graphic and website design, copy, video, animation, photography assets, and more behind the Workiva brand and owned properties
  • Manages the creative, design and video teams that tells the Workiva story through creative, innovative design, and branding across all customer and internal-facing assets and mediums
  • Takes a proactive approach to defining the future of our brand and positioning in the market and creates and maintains the brand story and brand guidelines - brand governance
  • Produces clear and easy to implement internal standards and guidelines (e.g. style guides, visual assets, logos, names) for brand tone and voice consistency
  • Manages quality and timeliness of all creative projects from concept to completion, including monitoring production schedules and providing work direction to staff in an Agile work environment
  • Integrates key inputs from market trends, marketing and product/platform objectives , and others into current and forward-thinking design trends to establish a system and process for design and brand consistency
  • Collaborates and maintains connections with customers, partners, and cross-functional teams to ensure campaigns are on-strategy, on-brand, and launch within deadlines
  • Helps create a culture of high performing people and engaged team members including the training, coaching and mentoring of employees
  • Encourages creative innovation by establishing a safe-to-fail culture where team members embrace an iterative creative process
  • Socializes and evangelizes design and brand advancements across all internal stakeholders


What You'll NeedEducation

  • Undergraduate Degree or equivalent combination of education and experience in a related field.


  • 8+ years agency/marketing experience with a successful track record of developing, executing, and measuring creative strategies and tactics
  • Prior experience in technology or services-based business preferred
  • Demonstrated experience using design to meet business goals across a range of industries, audiences, platforms, and media in design consulting


  • Exceptional creative development and delivery abilities
  • Knowledge of brand strategy and perspective on how to protect brand integrity and grow brand personality
  • Understands the elements of a powerful story and how to deliver against story frameworks along with a mastery of creative delivery frameworks
  • Expertise in the field of design
  • Excellent verbal, written, and interpersonal communication skills
  • Self-motivated with strong propensity for action, results, and continuous improvement
  • Exceptional project management skills with the ability to multi-task and manage multiple processes, programs, and projects simultaneously while working under pressure to meet deadlines
  • Ability to transform ambiguous requests into actionable project briefs
  • Ability to work as an effective leader that can develop trusting, working relationships across departments needed to accomplish organizational goals
  • Ability to gain technical and product knowledge through partnership with product, customers, and other channels
  • Ability to manage and develop talent

 Travel Requirement

  • Up to 25%



Where You’ll Work


Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

  • Customer Success:  Always delight our customers.
  • Trust: Rely on each other. 
  • Integrity: Do the right thing, every time. 
  • Collaboration: Share resources and work together. 
  • Innovation: Keep creating solutions and finding better ways. 
  • Inclusion: Support a diverse community where we all belong. 
  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.


At Workiva, you’ll enjoy: 

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more:



Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  


Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Google AppEngineLanguages
    • Open SourceLanguages
    • Dart Languages
    • ReactLibraries
    • CassandraDatabases
    • Graph DatabaseDatabases
    • Google AnalyticsAnalytics
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • MarketoLead Gen


Workiva is in an ideal location on the banks of the South Platte River surrounded by restaurants and retail shops!

An Insider's view of Workiva

What’s the vibe like in the office?

Workiva is a close-knit workplace where teamwork is highly valued—people encourage and truly appreciate the hard work of their fellow team members and treat each other as family.

Molly Nitka

Corporate Programs Manager

What projects are you most excited about?

Our platform is incredibly fun to build! It empowers our customers to produce complex documents involving hundreds of contributors, on extremely tight deadlines, leveraging their company’s most sensitive data, and where every single word and number must be exactly right.

Gray Sandridge

VP of Product Management

How does the company support your career growth?

One of my favorite aspects of Workiva is how all of us collaborate. With collaboration comes new relationships and opportunities to learn about other departments and roles. I've always felt encouraged to pursue opportunities, collaborate with others and find what makes me the most satisfied in my career.

Maddelyn Stephens

Product Manager

What is your vision for the company?

Our mission at Workiva—to build trust in the global economy—is supported by our company values: customer success, innovation, trust, integrity, inclusion, collaboration, and accountability. We are successful because we put our employees first, listen to their voices, and respond to their needs.

Marty Vanderploeg


How would you describe the company’s work-life balance?

I value that our culture is built around outcomes over output. We have the autonomy to get our work done on our own time. We're encouraged to take time to fully recharge and be our best selves.

Ryan Gilsdorf

Senior User Experience Designer

What are Workiva Perks + Benefits

Workiva Benefits Overview

Workiva offers competitive health and wellness benefits and perks, including a medical plan that offers paid premiums for employees, generous PTO and paid time to volunteer in the community. We have a flexible and casual work environment that also offers 12 weeks of paid parental leave, the ability to work remotely as needed, and to be able to bring your dog to work with you.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have seven employee resource groups that are formed around a shared interest or common goal. These groups are designed to support their members and cultivate a more diverse & inclusive workspace.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workiva also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Workiva offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Diversity Program
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

When you join Workiva, you get a world-class benefits package for you and your family. On day one, every full-time employee starts with stock options, vacation, and the opportunity to enroll in our discounted stock purchase plan. We offer comprehensive health, dental, and vision care plans; life and disability insurance; and 12 weeks of paid parental leave. With a casual dress code, support for health and wellness, and flexible work hours, we’ve got you covered for whatever life brings.

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