CPG Brand Strategy Analyst at Skupos

| Greater Denver Area | Remote
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Company. What we are building:

Skupos is the data platform for the convenience retail industry. Retailers, distributors, and brands connect to the Skupos network to create value from disparate data. Convenience retail is a long-standing industry with limited technology adoption, but is responsible for more revenue annually than all of e-commerce in the United States. Skupos leverages our massive datasets to build tools that help the industry succeed.

Skupos software integrates at a retailer’s point of sale, generates analytical insights, and enables promotion execution and performance tracking. For distributors and CPG brands, we provide real-time visibility into consumer purchasing decisions and enable automated promotional discounts at the point of sale. We view our company as revolutionizing a brick-and-mortar industry by bringing cutting-edge technology to physical stores, and helping harness data to create a frictionless connection between millions of people and the products they need.

Role.  An overview of the opportunity:

We are open to hiring either an Analyst or Senior Analyst, based on experience levels. Your role will have wide-ranging responsibilities focused on creating valuable insights for our enterprise (CPG) customers and driving profitable growth for our business, and will span 2 primary objectives: 

  1. Partnering with our Enterprise teams to provide insights and recommendations on promotion, distribution, and pricing solutions for our large CPG customers. You will be a thought-leader to our Sales & Client Management teams on how to translate a brand’s promotional strategy into clear success criteria by identifying, measuring and analyzing promotional performance as well as designing and recommending innovative fact-based solutions to deliver value to our customers. You enjoy thinking through the questions that prove business value, identifying the data needed to answer those questions, crunching numbers, and clearly articulating results. Your skill in drawing conclusions from data will help our customers measure the improvement that Skupos drives in their retail, pricing, and promotional operations. Given your customer-facing analysis, you should have a strong business acumen and be able to interface well with customers in person or on the phone to give voice to your findings. 
  2. Partner cross-functionally with leaders in Sales, Marketing, Customer Success, and Product to track internal performance and provide recommendations on how to build a business to scale and improve performance. In many ways, you will act as a management consultant to internal stakeholders by identifying opportunity areas, building out a strategy of addressing those opportunities, and assisting with executing on that strategy. This will require thinking through the key success metrics for performance tracking, identifying how to get the required data, converting the data into clear recommendations, and partnering across the organization to get alignment and put your strategy in place. 

Given that this role will be involved in analyzing performance across the entirety of the business, you must be excited about thinking holistically on how to build a business to scale.

Team.  The team and our people:

The role will be part of our Business Intelligence team, which is a cross-functional group that works on different business problems across the company. As a CPG Brand Strategy Analyst on the team, you will play a critical role in building out the framework that defines “measuring success” for our CPG Brand customers. We strive to learn fast, think fast, and move fast. People development is a top priority, so frequent feedback is expected and encouraged from all team members.

Responsibilities.  Your responsibilities will include:

  • Identifying key success metrics, determining the best process to get the data, and analyzing performance to report key insights and promotion success to Brands
  • Analyzing detailed transactional data to develop profitable growth recommendations for Skupos CPG brand customers and prospects (e.g., market share growth, promotion effectiveness, pricing compliance, shopper insights).
  • Building creative and compelling visualizations that can be used to bring insights to life.
  • Working closely with Enterprise Sales and Enterprise Client Management to develop scalable tools and processes for communicating value to customers and prospects
  • Tracking KPIs and reporting on customer performance using Skupos technology.
  • Monitoring internal operational performance to provide clear recommendations on how to build a scalable organization
  • Devising strategies based on your recommendations and assisting cross-functionally in executing on those strategies 

Skills.  We are looking for:

  • Required:
      • Deep expertise in the CPG industry, with intuitive understanding of how brands leverage data to inform pricing, promotion, and distribution decisions
      • Top notch analytical skills and a strategic mindset. Excellent written and oral communication skills to articulate complex ideas in simple ways.
      • Basic Understanding of SQL
      • Strong interpersonal skills and ability to collaborate across functions.
      • Self motivation, process-driven perspective, and detail orientation.
      • Advanced proficiency with Excel and data analysis
      • Proficiency with presentation tools (Powerpoint, Google Slides, etc.)
      • Ability to thrive and adapt in a high growth and rapidly changing startup environment.
  • Nice To Have:
    • Advanced SQL or Python experience
    • Experience with Tableau, Mode or other data visualization platforms
    • Familiarity with convenience / small-format retail channel channels

Experience.  Candidates should have:

  • Required:
    • Bachelor’s degree or equivalent, preferably in Business, Economics, Finance, Analytics, or a related field.
    • 2-4 years of experience working in a CPG company with a focus on commercial planning, price and revenue growth, category management, or trade marketing
    • Experience analyzing pricing decisions, promotion deployment, lift measurement, etc.
    • Strong exposure to data/analytics, with a track record of delivering business-minded results.

Salary is based on location and experience.

Salary range in Denver, CO: $75,000 - $85,000

Benefits. What we offer:

  • Competitive salary
  • Medical, dental, and vision insurance
  • 401(k) retirement savings plan
  • Discretionary time off (DTO)
  • Wellness stipend
  • And more!


A Note on Covid...

We are fortunate to continue to grow during this unfortunate time. Our top priority is to ensure the health and safety of both our current and future Skupeeps.

As of July, our physical office spaces have reopened on a voluntary basis.  Our Skuad members are allowed onsite if they are fully vaccinated (2 weeks past final vaccine dose).  That being said, we will continue to manage our interview process virtually, don't be surprised if children or pets make an appearance.

We deeply care about you as our candidate, so let the People Team know if there’s anything we can do to make your interview process go more smoothly - we are in your corner!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • snowflakeDatabases
    • Google AnalyticsAnalytics
    • HubSpotAnalytics
    • IllustratorDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen


Skupos is in the heart of Downtown Downtown only a few blocks away from Union Station with a beautiful view of the Rocky Mountains!

An Insider's view of Skupos

What’s the vibe like in the office?

Life at Skupos provides employees with a balance of being relaxed and autonomous, but we all work really hard & go above and beyond to get our jobs done. If you need a breather, it's cool to take a break and play some ping pong. There is also a solid sense of camaraderie & collaboration throughout the office that extends across the different teams.


Integration Specialist

How do you collaborate with other teams in the company?

As the Salesforce Admin, I am constantly working with all departments across the company. Collaborating w/ this many people requires that I am easily accessible to both SF & Denver offices. To ensure this happens, I set up weekly meetings w/ each team to discuss their needs, as well as a meeting for everyone to attend so we're all on the same page.


Salesforce Admin

How has your career grown since starting at the company?

The focus on "Learn Fast" at Skupos has given me so many opportunities to advance and understand the industry in an incredibly short period of time. I started with Skupos as a Customer Service Representative and I've moved all the way up to Team Lead for Customer Success. A true Cinderella story!


Team Lead, Customer Success

What projects are you most excited about?

I am excited to lead a workshop focusing on growing the skills of our management team. Skupos is actively investing in the learning and development of our employees and I couldn’t be happier to be a part of this initiative. This project has helped me stretch beyond my comfort zone with endless support from my leaders and team.


Learning & Development Manager

What are Skupos Perks + Benefits

Skupos Benefits Overview

Unlimited Paid Time Off, 401K, Paid Holidays, Parental Leave, Wellness Stipend, Mental Health Support, Commuter Benefits, Life & Disability Coverage

Volunteer in local community
Partners with Nonprofits
Donates technology to local school districts
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
We have set aspirational diversity goals for how we want Skupos to be represented by 2022: 50% gender ratio, 33% of all pipeline from Underrepresented Groups, 25% diversity on our Board of Directors.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Face-to-face counseling and/or two-way video chat with a Therapist
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Match charitable contributions
We established a fundraising campaign to support Black Lives Matter and the NAACP Legal, Defense and Education Fund and raised over $3K in 2020.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Skupos also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
During Covid, we have provided extra flexible work schedules that includes Flexible start and end times - we know it's not easy during this time!
Remote Work Program
Our remote work program includes a monthly wellness stipend ($100) to help offset the costs of working from home during during Covid.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Skupos has unlimited PTO.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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