Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. The Senior Audience Activation Analyst manages the audience intake and maintenance process, ensures accurate audience implementation and execution, logs and understands audience changes and assists in the development and optimization of targeted campaigns and solutions.

What you will do:

• Advertising Operations 
• Maps market segments to demand side platforms
• Identifies tests, implements, and logs campaign optimizations
• Ensures accurate audience implementation across digital campaigns via campaign audits
• Partners with Advertising Operations to identify and implement evolving data strategies, technologies and trends
• Onboards data into Advertising Operations systems
• Troubleshoot audience syndication issues
• Audience Discovery and Analysis
• Assists in developing and executing an overarching consumer targeting strategy
• Manages the audience intake and creation process
• Distills and defines consumer persona profiles based on consumer behavior and demographic
• Identifies where learnings from product, solution, or marketing efforts can be leveraged across the business
• Audience Partnerships
• Manages day-to-day communications with ad tech partners
• Creates and shares reports with ad tech partners

What you will bring:

• Bachelor’s degree in Business, Analytics, or equivalent experience
• 3-5 years’ experience in digital marketing 
• Proficiency and high comfort level with Excel required
• Critical thinking and an eagerness to learn
• Ability to assess and address data quality and digital campaign performance concerns
• Ability to assess and address data quality concerns
• Ability to communicate complex information verbally and in writing to both business leaders and advertising operations team members
• Ability to set priorities and manage time to complete tasks and meet deadlines
• Experience assessing and address data quality concerns
• Ability to influence leaders and employees across multiple business units
• Aptitude to facilitate meetings with diverse audiences and reach consensus on desired outcomes and project specifications

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

• Purpose-Driven Business – we help people make more confident healthcare decisions
• Changing the Game – dynamic, employee-focused culture with career advancement opportunities
• Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives
• Robust Perks – generous PTO, inclusive healthcare, learning & development programs, 401k programs, tuition repayment, family planning resources & more!