Customer & Product Marketing Manager

| Denver, CO, USA | Hybrid
Employer Provided Salary: 80,000-100,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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How you’ll make an impact:


We are seeking a talented and proactive Customer & Product Marketing Manager to join our growing marketing team. This role will develop and execute marketing strategies that drive customer engagement, product adoption, and revenue growth. You will collaborate closely with cross-functional teams to ensure alignment between customer needs and product offerings, ultimately driving customer satisfaction and loyalty.


Reporting to the Director of Product Marketing, this position will play a critical role in the success of our business, helping drive the next phase of growth for Cin7.


Here's what you'll do in this role:

  • Customer Lifecycle Management: Develop and implement strategies to effectively engage customers at every stage of the lifecycle, from onboarding to retention and advocacy.
  • Customer Communication: Create compelling and targeted messaging across various channels (email, social media, webinars, etc.) to communicate product updates, promotions, and educational content.
  • Product Positioning & Messaging: Collaborate with product management to develop compelling positioning and messaging that resonates with target audiences and differentiates Cin7 in the market. 
  • Go-to-Market Strategy: Help develop and execute go-to-market plans for new product launches and feature releases, ensuring a cohesive and impactful customer experience.
  • Customer Advocacy Programs: Cultivate a community of brand advocates, leveraging programs to incentivize and reward customer referrals, reviews, and testimonials.
  • Cross-Functional Collaboration: Collaborate with customer success, sales, product, and other teams to align marketing efforts with overall business objectives and ensure a seamless customer experience.
  • Reporting & Analysis: Monitor and analyze key metrics related to product adoption, customer engagement, and marketing campaign performance to optimize strategies and tactics.
  • Market Research: Stay informed about industry trends, competitive landscape, and customer needs to inform product development priorities and marketing strategies.

Here's what you'll bring with you:

  • 5+ years of experience in marketing, with a focus on customer marketing, product marketing, or lifecycle marketing.
  • Bachelor’s degree in marketing or a related field.
  • Proven track record of developing and executing successful product and/or customer marketing strategies and campaigns.
  • Strong copywriting skills, with the ability to digest complex information and turn it into compelling marketing content
  • Strong understanding of SaaS business models and experience working with technology products. Experience targeting small businesses is a plus.
  • Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce), comfortable learning and utilizing new tools to optimize efficiencies and performance.
  • Strong analytical skills and experience using data to drive decision-making and measure campaign effectiveness.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

In return, we offer:

  • Competitive benefits, including medical, dental, vision, and a 401k company match plan.
  • A flexible PTO policy, allowing you the time you need to recharge.
  • A Global Wellness Day celebrated companywide, providing you a dedicated holiday to focus on your own wellbeing.
  • A diverse team, where everyone helps each other and inclusion is a core value.
  • Frequent company-sponsored events so you can get to know your coworkers.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • Microsoft AzureServices
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our collaboration space is in a bustling area with plenty of bars and restaurants nearby. It's 3 blocks from Union Station, making it very convenient via public transit.

An Insider's view of Cin7

How would you describe the company’s work-life balance?

Cin7 offers an unlimited PTO policy, which I appreciate after having jobs in the past that did not have much time or flexibility for our time off. Our teams show up to work ready to collaborate and reach our shared goals, but also emphasizes the importance of personal time to fill our cups.

Carrie

Program Manager, Partnerships

What does your typical day look like?

My typical day consists of sourcing candidates, reviewing resumes, and conducting phone screens. I enjoy talking to candidates and finding the right fit for us as a company and the candidate's career journey. I partner closely with hiring managers and other team members to collaborate on projects and match the right talent to each open position.

Jessica

Talent Acquisition Manager

What makes someone successful on your team?

Good customer service starts with a human touch.
Hiring the right talent, and providing them with rigorous training, helps us to improve customer centricity. To succeed in customer support at Cin7, a professional must have strong knowledge of the company values and its products and be empowered to go out of their way to fix customer problems.

Shawn

Director, Customer Support (Cin7 Omni)

What is your vision for the company?

We want to empower modern product businesses to thrive in a fast-changing connected world. Our inventory management software tool is the most comprehensive, easy-to-use and swift-to-implement product available globally. And our dynamic,innovative world-class team lives our values daily, helping our customers scale and sell to anyone anywhere.

David

CEO

What projects are you most excited about?

We just launched a new Partnerships division, aimed at tackling the exciting cloud migration underway in our space. This program will materially shift our business, and the team we've brought on to lead this effort is bringing so much energy. We're continuing to pursue having the most robust partner ecosystem in our space!

Michelle

Global VP, Partnerships

What are Cin7 Perks + Benefits

Cin7 Benefits Overview

Cin7 understands that people's lives are rich and varied - each with different challenges, motivations and expression. We work to not only accommodate but to facilitate and celebrate those aspects of life. We are led by our values (Strive, Trust, Innovate, Collaborate) and they inform what we offer our people. We're always working towards the next initiative in this area.

Culture
Volunteer in local community
Cin7 participates in local volunteer activities such as Food Bank of the Rockies and Denver Rescue Mission. We also have volunteer days with our customers (2 per year).
Partners with nonprofits
Cin7 regularly fundraises for charities. In 2023 this included: supporting Maui after the fires, aiding the International Hunger Crisis, Denver Rescue Mission, Conservation International, & Urban Peak
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee-led culture committees
Day off for your birthday
At Cin7, we celebrate you. Take time off on your birthday to rest and recharge, or party your socks off!
Quarterly engagement surveys
Hybrid work model
Employee awards
Flexible work schedule
Cin7 offers flexible start and finish times each day. We also offer one day working from home each week for all employees.
Remote work program
Cin7 offers flexible start and finish times each day. We also offer one day working from home each week for all employees.
Diversity
Documented equal pay policy
Highly diverse management team
Cin7 is a highly diverse company & this is reflected everywhere: 8 nationalities in the Senior team alone; a significant % of women in leadership: and a huge range of ages and life-stages represented.
Mandated unconscious bias training
We are working on an Unconscious Bias training programme which will be delivered in 2020
Diversity manifesto
Mean gender pay gap below 10%
Hiring practices that promote diversity
Cin7 has expanded hiring into more regions so that we have the ability to hire talent with diverse backgrounds and cultures.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Disability insurance covers 200% of annual salary
Dental insurance
We offer a variety of dental plans to employees at costs between $10-$100 / month
Vision insurance
Cin7's Vision plan is effectively offered to all US employees for free. Glasses and lenses are covered in full.
Health insurance
We offer a variety of plans that cover up to 100% after deductible, or PPOs with low co-pays
Life insurance
Wellness programs
Wellness resources offered through Trinet
Mental health benefits
Mental health resources offered through Trinet
Wellness days
Every year in June, we celebrate Cin7 Day, which is a Wellness Day for our employees to do anything that makes them happier and healthier.
Financial & Retirement
401(K)
401k program offered through Transamerica.
Performance bonus
Cin7's performance bonus plans for some roles are base don targets set by direct supervisors.
Child Care & Parental Leave
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker.
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Paid holidays
Office Perks
Commuter benefits
Cin7 offers pre-tax commuter benefits for all US employees.
Company-sponsored outings
Cin7 hosts a great Christmas party and typically has a number of other company outings each year - boat trips if you are in NZ.. There's weekly football, fun-runs, fitness challenges too
Free snacks and drinks
Cin7 has great coffee and a weekly fresh fruit delivery
Company-sponsored happy hours
Happy hours are held monthly on Fridays. Drinks, pizza, snacks & fun are all on the menu. In 2020 Covid has given us more opportunity & need for virtual social interaction too & happens weekly.
Mother's room
Professional Development
Job training & conferences
Cin7 offers professional and personal development opportunities utilising both in-house expertise and outside providers.
Lunch and learns
Cin7 hosts Lunch and Learns each week. We offer a variety of subjects, speakers and activities - from serious to fun, professional to recreational.
Promote from within
Mentorship program

Additional Perks + Benefits

As Cin7 continues to grow, we're continuing to expand what we offer to our awesome team.

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