<h1 style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-family: AtlasGroteskBold, 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 1.5rem; margin: 0px 0px 1.875rem; text-rendering: optimizelegibility; color: rgb(35, 31, 32); line-height: 1.35;">What is Ello?</h1><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.</p><h2 style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-family: AtlasGroteskBold, 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 1rem; margin-bottom: 0px; text-rendering: optimizelegibility; color: rgb(35, 31, 32); text-transform: none; background-color: rgb(255, 255, 255);">Ad-free</h2><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Ello doesn't sell ads. Nor do we sell data about you to third parties.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Virtually every other social network is run by advertisers. Behind the scenes they employ armies of ad salesmen and data miners to record every move you make. Data about you is then auctioned off to advertisers and data brokers. You're the product that's being bought and sold.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Collecting and selling your personal data, reading your posts to your friends, and mapping your social connections for profit is both creepy and unethical. Under the guise of offering a "free" service, users pay a high price in intrusive advertising and lack of privacy.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">We also think ads are tacky, that they insult our intelligence and that we're better without them.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Read more about our no-ad policy&nbsp;<a href="https://ello.co/wtf/post/why-no-ads" rel="nofollow" style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; color: inherit; text-decoration: none; transition: color 150ms ease; -webkit-transition: color 150ms ease; border-bottom-width: 1px; border-bottom-style: solid; background: transparent;">here</a>.</p><h2 style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-family: AtlasGroteskBold, 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 1rem; margin-bottom: 0px; text-rendering: optimizelegibility; color: rgb(35, 31, 32); text-transform: none; background-color: rgb(255, 255, 255);">Ello is a PBC</h2><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">On October 23, 2014 Ello became a USA Public Benefit Corporation, making it virtually impossible for Ello to ever sell ads or user data. Read more&nbsp;<a href="https://ello.co/downloads/ello-pbc.pdf" rel="nofollow" style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; color: inherit; text-decoration: none; transition: color 150ms ease; -webkit-transition: color 150ms ease; border-bottom-width: 1px; border-bottom-style: solid; background: transparent;">here</a>.</p><h2 style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-family: AtlasGroteskBold, 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 1rem; margin-bottom: 0px; text-rendering: optimizelegibility; color: rgb(35, 31, 32); text-transform: none; background-color: rgb(255, 255, 255);">Support Ello</h2><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Ello is completely free to use.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">We occasionally offer special features to our users. If we create a special feature that you really like, you may choose to support Ello by paying a very small amount of money to add that feature to your Ello account.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">You never have to pay anything, and you can keep using Ello forever, for free. By choosing to buy a feature now and then for a very small amount of money you support our work and help us make Ello better and better.</p><h2 style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-family: AtlasGroteskBold, 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 1rem; margin-bottom: 0px; text-rendering: optimizelegibility; color: rgb(35, 31, 32); text-transform: none; background-color: rgb(255, 255, 255);">Privacy</h2><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">When you use Ello we collect some information related to your visit. This information helps us understand in a general way how people are using Ello, so we can make our social network better.</p><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Unlike virtually every other social network, on Ello you can opt out of information sharing. Read&nbsp;<a href="https://ello.co/wtf/post/information-use" rel="nofollow" style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; color: inherit; text-decoration: none; transition: color 150ms ease; -webkit-transition: color 150ms ease; border-bottom-width: 1px; border-bottom-style: solid; background: transparent;">How Ello Uses Information</a>&nbsp;to learn how.</p><h2 style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-family: AtlasGroteskBold, 'Helvetica Neue', HelveticaNeue, Helvetica, Arial, sans-serif; font-size: 1rem; margin-bottom: 0px; text-rendering: optimizelegibility; color: rgb(35, 31, 32); text-transform: none; background-color: rgb(255, 255, 255);">Join Ello</h2><p style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; font-size: 12px; max-width: 48.75rem; margin-top: 0px; margin-bottom: 1.25rem; color: rgb(0, 0, 0); font-family: AtlasTypewriterRegular, 'Andale Mono', Consolas, 'Lucida Console', Menlo, 'Luxi Mono', monospace; line-height: 18px;">Ello is currently invitation-only. To join Ello, you need to know someone that is already on the network. Alternatively, you can request an invitation by visiting the<a href="https://ello.co/" rel="nofollow" style="box-sizing: border-box; -webkit-font-smoothing: subpixel-antialiased; color: inherit; text-decoration: none; transition: color 150ms ease; -webkit-transition: color 150ms ease; border-bottom-width: 1px; border-bottom-style: solid; background: transparent;">Ello Home Page</a>.</p>