Sr. Manager of Digital Demand Generation
 US - Remote
$85,000 - $125,000.00 per year

Who We Are:

Want to make a positive and meaningful impact? Then come be a part of iN2L. We are an innovative leader in the world of technology for seniors and we are revolutionizing the experience of aging. iN2L's engagement systems have created possibilities for hundreds of thousands of residents in senior living communities across the country. Using the latest technologies, iN2L breaks down barriers and enables seniors, including those with memory loss, to share their world with caregivers and family members. A simple press of a button on our touch screens can launch hundreds of applications for recreation, social connection, memory care engagement, and therapy programs. We bring the world to seniors.

Join the Vista Family:

In March 2021, Vista Equity Partners acquired iN2L, marking a new phase of growth for iN2L. Vista’s portfolio of technology and software companies includes more than 70 enterprise software, data and technology-enabled companies that serve over 200 million users and employ more than 70,000 team members around the world. Their “intraportfolio” approach allows for career advancement opportunities and provides iN2L employees the opportunity to benefit from shared learnings from across Vista’s ecosystem.

What It’s Like to Work Here:

We work hard. We also love what we do, and it shows. Over the last 22 years we have built a culture at iN2L that is rooted in our mission to make life better for seniors. iN2L team members are all-in. We approach our work and our business wholeheartedly, with the ultimate desire to do good. We are committed to doing right by our business and our clients. And last but certainly not least, we believe that fun matters. It is a part of our work life at iN2L and at the center of our approach to developing content that truly connects and engages.

The Opportunity: Sr Manager of Digital Demand Generation

iN2L is looking for an experienced B2B Demand Generation leader with a passion for delivering high-performing marketing campaigns that contribute directly to sales pipeline. Reporting directly to the CMO, the Demand Generation lead will own website conversion strategy and performance, inbound campaign design and execution, SEO, SEM, paid advertising and social programs, measurement and optimization, This role is critical to driving high-converting pipeline for our US sales team—managing high-performing digital channels, guiding website optimization, selecting paid campaigns, and driving demand.

We are looking for an enthusiastic marketer who uses both data-driven and creative problem solving to build strategies that drive demand and revenue. We need someone well-versed in the strategy, scalable concepts and technology supporting inbound marketing. We want an experienced go-getter inbound marketing expert with a proven track record in using the martech-stack to drive engagement, qualified leads, and conversions. We expect a strategic thinker who works independently and collaboratively with Sales, Marketing and Customer Success teammates to help our company achieve revenue goals.

Essential Functions

Strategy

• Work with Marketing and Sales leadership to develop a holistic campaign strategy that leverages cross-channel tactics and identifies targeted segments for personalized acquisition,  nurturing and engagement -  accelerate cycle times and improve conversion rates across the funnel.
• Own the strategic campaign roadmap and calendar that addresses each stage of the buyers journey foriN2L’s products in collaboration with key stakeholders across sales, digital, demand gen, customer success, content, and creative teams.
• Develop data-driven paid media, social advertising and 3rd-party media strategies that reach our target audiences with compelling messages, content and offers that drive conversion and engagement. 
• Coordinate and collaborate on content, creative, and program development across the customer journey ensuring that all messaging and graphic elements remain relevant across various channels. 

Execution

• Create, guide, and manage precise delivery of inbound campaigns across digital channels and stakeholders including webinars, email, nurture, digital advertising, direct mail, and more.
• Lead the creation of targeted email nurturing programs for iN2L’s buyer audiences from segmenting our house list to authoring compelling email copy with relevant calls-to-action to analyzing and optimizing for performance.
• Design, build and maintain our digital presence across web and social media platforms using the right channels to educate and convert target buyer personas.
• Align closely with our Sales organization to enable them around ongoing campaigns, design follow-up plans and tools, and communicate campaign results and feedback.
• Analyze campaign results in detail, draw insights and make data-driven adjustments to optimize for account engagement, pipeline creation, pipeline influence, and ROI.

Collaboration and Communication

• Oversee extended team and agency partners to ensure maximum output, efficient budget spend, and delivery of optimized paid media campaigns
• Work across our web, creative and content  to run A/B tests and hypothesis-driven campaigns to optimize user experience and campaign performance.
• Align with customer success teams to strategize new ways of leveraging existing partners and technology relationships in our campaigns.
• Work cross-functionally with the product and marketing teams to ensure consistent cross-channel messaging, look and feel, and experience. 

Required Skills and Competencies:

• Strong understanding of inbound marketing principles, content categorization and structure, content development, distribution, and measurement, and reporting - show us your campaign templates!
• Proven hands-on experience with paid media campaigns across multiple digital channels, including PPC, display, and paid social.
• Ability to craft compelling copy and CTA’s via exceptional writing skills - adopt the style, tone, and voice of our business and create content based on the channel and audience.
• Expert-level proficiency in using marketing automation platforms (HubSpot, Marketo) to generate traffic, convert visitors into leads, and nurture them to conversion using dynamic workflows.
• Thrives in fast-paced environments and quickly builds, deploys, and optimizes marketing initiatives while also ensuring quality.
• Metrics-driven, enthusiastic self-starter with strong organizational skills, a sense of urgency, and exceptional attention to detail.
• Prefers working in a collaborative, cross-team capacity.
• Creative problem-solver with a ‘can-do’ attitude.
• Experience with data-driven SEO analysis and optimization using Google Search Console, Google Analytics, and SEMrush (or similar SEO tool).
• Proficiency in HubSpot, WordPress, Google Analytics, Google Search Console, and SEMrush (or comparable SEO tool).

**Bonus: HTML, CSS, Adobe Creative Suite.

Experience:

• Required education: Bachelor’s Degree in marketing, business, technology, or relevant field.
• Minimum 7 years of direct, hands-on experience in digital B2B, or B2B2C marketing.
• Experience working in a fast-paced technology company, a senior living community environment, or in the broader senior living/aging industry is a plus.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Vision insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid Sick Leave
• Paid Vacation Time
• Referral program
• Retirement plan
• Tuition reimbursement

iN2L  LifeLoop have two home bases, one in Greenwood Village, Colorado and the other in Omaha, Nebraska. However, depending on the position some are open to candidates who are comfortable working remotely and will be noted accordingly. At iN2L LifeLoop, diversity, and inclusion are fundamental to how we grow and operate our business. We’re building a diverse workforce that cultivates and supports all individuals. We believe a culture of equality builds a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. iN2L commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership. We proudly support and encourage people with military experience (active, veterans, reservists, and National Guard) as well as military spouses to apply for open job opportunities.