Sr. Email Marketing Specialist

Ria Digital is a business unit within Ria, focused on leading the company into the fast-paced world of customer needs in the digital age.  From our websites to our mobile app, we are dedicated to delivering innovative products that ensure our customers’ hard-earned money is received by their loved ones wherever they may be around the world.  At Ria Digital, we put our customers at the center of all we do, and our mission is to make their experience with sending money the best that it can be.  

We are looking for a Senior Email Marketing Specialist to build, test, and deploy lifecycle campaigns including personalization and dynamic content across email, push, in-app, SMS, and web push channels.

What You'll Do:

• Build strong relationships within the global marketing organization and the CRM team to collaborate on testing opportunities for the different customer cohorts (channel, content, timing, offers) 
• Build, test, and deploy lifecycle campaigns including personalization and dynamic content across email, push, in-app, SMS, and web push channels 
• Contribute to strategic brainstorms on how to engage customers across their lifecycle stages, developing and building lifecycle and nurturing workflows for users in your region 
• Manage and lead a small team in charge of regional CRM activations and opportunities; guide and teach the junior team members in best practices, data analysis, and platform integrations. 
• Manage and execute campaigns according to our Marketing Content Calendar, plus expansion playbooks for new countries in your region 
• Own the QA and deployment process for your lifecycle tactics 
• Partner with internal marketing teams including design and content to coordinate campaigns, assets, and execution 
• Liaise with Country Manager and Revenue teams across your region to deploy corridor-specific messaging designed to convert & retain users 

What We're Looking For:

• 3-5 years of experience in lifecycle or email marketing 

• Experience building and sending from at least one major ESP (we use Iterable)  

• Strong knowledge of campaign management and experience deploying lifecycle tactics 

• QA process knowledge (we use Email on Acid), bonus points for working with numerous translated email versions  

• Ability to dive into marketing analytics and find areas of opportunity to test for scale and impact 

• A knack for staying organized with multiple deliverables and competing timelines  

• Ability to build campaign performance decks for high-level sharing & comprehension 

• Strong communication skills   

• Curiosity and excitement to learn more about lifecycle marketing and the remittance industry 

Our benefits package includes medical, dental, vision insurance, 401K, employee stock options, paid time off, HSA/FSA, short-term/long-term disability, tuition assistance, growth opportunities, and much more.  The salary range in Colorado for this position is $70,000 - $95,000.  Actual starting compensation may vary based on geographic location, work experience, and skills.

Ria values diversity and is proud to be an equal-opportunity employer. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.