Sr. E-commerce SEM Specialist

Company Overview

AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.

Summary of Role:

We are seeking a Senior E-commerce SEM Specialist to enhance our SEM team’s capabilities in managing and optimizing e-commerce and shopping campaigns. This role involves meticulous management of product feeds across various platforms like Google Ads and Microsoft Advertising to ensure maximum visibility and efficiency in achieving the client's Return on Ad Spend (ROAS).

Responsibilities:

• Build, manage, and optimize shopping feeds for Google Ads and Microsoft Ads.
• Oversee a portfolio of e-commerce accounts, developing and executing complex ad campaigns.
• Present campaign strategies and performance results to clients regularly.
• Optimize campaign performance across different platforms using various analytical tools.
• Mentor team members and foster a culture of learning and collaboration.
• Ensure accurate and up-to-date product data across all client feeds in their Google Merchant Centers.
• Analyze search query data and KPIs to make impactful adjustments to data feeds.
• Troubleshoot and resolve issues related to disapproved ads or declining ad performance.
• Conduct regular quality control checks and audits of client e-commerce advertising channels.
• Test various feed elements and compile performance reports to guide campaign 

Location Information:

Remote applicants welcome! This role has the flexibility to be either fully remote or hybrid (Denver, CO).

Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

BuiltIn: #BI-Remote

Compensation:

Compensation for this role is a combination of salary and bonuses, targeting a total annual compensation range of $87,000-$105,000. The base salary range is $60,000-$70,000 annually, depending on experience. The bonus structure will be tied to campaign volume and successful execution and management.

Benefits:

AdCellerant offers full-time employees:

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Life at AdCellerant:

Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company’s business objectives can be achieved. Our goal of team first since our founding has led to being recognized in a few ways we are proud of:

• Denver Business Journal “Best Workplace”
• Built In Colorado’s Best Workplaces 2018, 2019, 2020, 2022, 2023
• Inc. 5000 Award for Fastest Growing Companies in the U.S, 5 years running: 2018 - 2022

Those who join our team join the ranks of an engaged, lively, industry-leading team! We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you’ll find our main Pillars woven throughout everything we do.

AdCellerant’s Pillars:

• Driving results for partners & local businesses
• Technology innovations to stay ahead of the curve
• Our team members’ success & well being
• Exceptional customer service for every single partner
• Conducting our business in an ethical & sustainable way
• Making our local community a better place

Other Requirements:

Currently legally authorized to work in the United States on a full-time basis.

Equal Opportunity:

AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

Important: Security Notice:

We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.

Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.

We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.

Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.

If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at [email protected]

*** Please do not send resumes via email ***

Application Deadline:

June 28, 2024

Requirements

• A minimum of 3 years experience in managing e-commerce or shopping campaigns.
• Proficiency in creating, managing, and optimizing product feeds for Google Ads & Microsoft Advertising. Experience with Walmart Ads, Amazon Ads, and/or other shopping platforms is a plus. 
• Strong experience with Google Tag Manager, Looker Studio for report creation, and Google Analytics.
• Managed paid advertising accounts with a monthly spend of over $1,000.
• Familiarity with DataFeedWatch or Feedonomics for creating shopping feeds, and setting up Google Merchant Center.
• Experience with platforms like Magento, Shopify, BigCommerce, and WooCommerce preferred.
• Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, or a related field.
• Capacity to manage multiple campaigns and communicate with various stakeholders effectively.